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Acura NSX and David Lee Roth wail together in Super Bowl spot

Super Bowl 50 is just over a week away, but carmakers are already rolling out their big ads. Acura's newly released commercial uses the screams and moans from Van Halen's David Lee Roth and the song Runnin' with the Devil to build excitement about the upcoming supercar. As Van Halen plays, the NSX evolves from a slab of metal into the turbocharged, hybrid coupe. In a patriotic touch, the commercial uses red, white, and blue to subtly communicate the supercar's US development and production. It's a clever ad, sure, but we wish it showed more of the new NSX's high-performance capability. There's never a bad time to listen to some Van Halen, though. The video above is the 30-second Super Bowl commercial, which airs during the first quarter. However, the clip below is a one-minute version that lets the visuals breathe more. The longer cut is the better one, but Acura's choice is understandable given the expense of Super Bowl ad time. Acura Rolls Out American-made NSX Supercar with Super Bowl Commercial Set to Van Halen Classic, Runnin' with the Devil Jan 29, 2016 - TORRANCE, Calif. Iconic Van Halen song infuses high-voltage energy into NSX rollout Comprehensive activation includes social media sweepstakes, enabling consumers to experience the NSX Acura is one of the first brands to use Twitter Conversational Video to launch Super Bowl spot Acura is showcasing the next generation NSX, the only supercar made in America1, to the soundtrack of an iconic American rock song in a new commercial that will debut during Super Bowl 50. The high-energy vocal effects of the Van Halen classic Runnin' with the Devil provide the powerful beat for the Acura commercial that will appear during the first quarter of the big game. The spot is a showcase of the Precision Crafted Performance brand direction that is core to the Acura brand and vividly represented in the NSX supercar. The new Acura Super Bowl commercial is posted to Acura.com and Acura social media channels for previewing before the big game and is augmented with a series of unique social media activations and live experiences, including one of the first applications of Twitter Conversational Video to launch a Super Bowl spot. "In our Acura commercial, we wanted to convey the excitement of the NSX to a big Super Bowl audience," said Jon Ikeda, vice president and general manager of Acura.

2020 Honda CR-V Hybrid vs other hybrid crossovers | How they compare on paper

The long-anticipated 2020 Honda CR-V Hybrid was announced yesterday, and although we don't have every spec available (including the all-important official fuel economy figures), Honda provided enough that we can piece together a comparison of powertrain specs and dimensions. The same can be said of the 2020 Ford Escape Hybrid, which we just drove for the first time.  Together, they represent a significant increase in the number of compact crossover hybrids, as the current total is one: the 2019 Toyota RAV4 Hybrid. The old Nissan Rogue Hybrid has been discontinued, leaving the subcompact Kia Niro Hybrid as the only other vehicle in the ballpark. As you'll see below, its size and performance are much different than the others, but its fuel economy and price are superior.  Performance The RAV4 Hybrid is the performance champ of the group, but both it and the new CR-V Hybrid are actually more powerful than their respective gas-only siblings. Although the added weight of its battery pack negates much of that horsepower advantage, the RAV4 Hybrid's subsequent acceleration is indeed a smidge quicker than the gas-only version. It will be interesting to see if that's the case with the CR-V. By contrast, the Ford Escape offers a 250-horsepower 2.0-liter turbo engine, meaning the hybrid variation is most definitely not the Escape's highest-performance offering. Nevertheless, the Hybrid does produce more power than the base 181-horsepower 1.5-liter three-cylinder. The Niro, meanwhile, brings up the rear in terms of performance, but Kia estimates a perfectly acceptable 0-60 time of 8.6 seconds. The others are likely in the mid-7-second range. Fuel economy This is ultimately an open question since we don't have official figures for the CR-V and Escape. Based on Honda's estimate of the CR-V Hybrid being 50% more efficient in the city than the gas-only version, our calculators say it should get 43 mpg in the city. Then, based on information provided on the Escape Hybrid first drive and some more calculation, our best guestimate for it is 40 mpg. Either way, given how mpg is calculated, any potential differences between them in terms of actual fuel burned should be negligible.  On the other hand, most Kia Niros sold get 51 mpg in the city and 49 mpg combined. According to the EPA, that translates to an annual average fuel cost of $750. The RAV4 Hybrid, by contrast, is $900.  FWD vs AWD Note that the CR-V and RAV4 come standard with all-wheel drive.

2016 Acura NSX aimed at Ferrari 458 for the price of Audi R8

Acura has done a good job of keeping the next-generation NSX under the wraps for the past few months, especially after a fiery little incident during testing at the Nürburgring earlier this year. But UK's What Car? recently got a chance to speak with development boss Ted Klaus, and he unleashed a few new details about the much-anticipated supercar to make it even harder for us to wait.
Among the info was a strong estimate of the NSX's performance potential. "We have to achieve the type of acceleration that the customer is achieving with the Ferrari," said Klaus to What Car?. "More importantly we have to achieve this every day and also at the Nürburgring." Assuming Acura's supercar is as actually quick as a 458 Italia, then it could hit 60 miles per hour in around 3.5 seconds.
Klaus also claims that the wickedly fast performance could come at a relative bargain for the class. The price is reportedly being benchmarked against the Audi R8, which would put the NSX around $130,000 in the US. While hardly cheap, it would still be a healthy discount off a 458.