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2015 Honda HR-V looks fit for the urban jungle

Honda has been teasing us with the looks of its Fit-based compact crossover for months. Now the production version, dubbed the HR-V in the US, has finally been unveiled - in photographic form, at any rate - at the 2014 New York Auto Show. The CUV will slot into the brand's range this winter, and at the moment the company is keeping mum on many details about the new model.
The HR-V looks almost identical to the Urban SUV Concept unveiled at the Detroit Auto Show. The concept wore some nifty LED headlights and bigger wheels, but the rest of the styling has carried over to production. The handsome CUV sports diamond-shaped headlights, and a center bar splits the grille into two tiers. It has the same swoosh down the side running to the C-pillar, but it appears slightly less pronounced than in Detroit. The rear door handles are also hidden in the back pillar.
The compact crossover rides on the same platform as the new Fit. That allows it to take full advantage of the compact's highly versatile interior. The HR-V comes with Honda's Magic Seat that allows the back row to fold flat into the floor when needed.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Sampling toys and tools in the Honda Dream Garage

I have two Hondas in my modest garage. One is a 1972 CB450 that I cherish but rarely ride, the other a 2014 HRR216 mower that my neighbors probably wish I'd use more often. Not quite dream garage material, but I like my trusty Hondas all the same. So I was pretty geeked to visit what Honda calls its Dream Garage. Spoiler alert: There was no actual garage. The various Honda products were spread out over a few acres of private land. And before you ask, no, the HondaJet wasn't in attendance. No confining garage meant I got to try a bunch of this stuff out. Honda makes such a wide variety of products, and so many of them, that it is the number one maker of engines in the world, having built 28 million in 2014. Highlights included a smattering of motorcycles, some rugged side-by-sides, the Uni-Cub assistive mobility device/powered stool, a few boats, Honda's latest cars, and snowblowers. Yep, in Southern California in July. They used damp sawdust for demonstrations, which meant I got to run a giant snowblower in a t-shirt. Watch the video above to see me ride, drive, walk behind, and be assisted by some of Honda's latest gear that isn't a car. Some of my favorites: The Grom. I've wanted to ride one since it came out a couple years back. This miniature motorcycle is hilarious and surprisingly rideable given its 125-cc single, which puts out about eight horsepower. It'll do 45 mph pretty easily, which feels fast on this baby bike. The only thing that takes getting used to is the time required to glance down at the instruments – they're way down there. Otherwise, it's a normal motorcycle with tiny wheels and a tinier engine. Riding the Uni-Cub was another dream experience of mine. It's much more intuitive than a Segway and makes you look slightly less goofy. I felt like I was in an OK Go video. It was neat. One item that didn't make the video is the NM4 you see here: crazy anime-inspired styling, a dual-clutch transmission, and then more crazy styling. The DCT means your left hand and foot get a rest. I still grabbed for the clutch every time I started the bike, though. Old habits and their hard deaths. Honda is also putting a dual-clutch transmission into one of its newest side-by-side offerings, but it was only on display and not available to pilot. I drove one with a traditional auto and another with an automated manual – and paddle shifters!