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Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.

Recharge Wrap-up: BYD e6 taxi in Canoas, BMW wins award for second life battery project

BMW has won a 2015 Energy Storage North America (ESNA) Innovation Award for its second life battery project. The BMW i ChargeForward project takes batteries that have been retired from automotive duty, and puts them to work as stationary energy storage for a solar energy system. It also integrates BMW EVs into the grid, and uses software to manage charging based on grid load. "The goal of the BMW i ChargeForward project is to show how electric vehicles with smart charging capability and stationary second life applications of EV batteries can provide valuable flexibility that would make it possible for utilities to maximize the effectiveness of the existing electricity grid, which we expect to ultimately lower total cost of EV ownership for consumers," says BMW Advanced Technology Engineer of Sustainable Mobility, Dr. Simon Ellgas. Read more from BMW. Honda will add 120 EV chargers at the campus of its Torrance, California headquarters. Honda is also adding a DC fast charger adjacent to the campus that is accessible to the public. "Making workplace charging ubiquitous and accessible is the cornerstone of an effective public charging strategy that supports the maximum number of vehicles," says Honda's Environmental Business Development Office VP, Steven Center. "This expansion will make commuting in an EV a convenient option for the vast majority of Honda associates in Torrance, including those without access to charging at their homes or apartment buildings." Read more from Honda. The city of Canoas, Brazil has begun testing the BYD e6 electric taxi. The city will evaluate the EV taxi over a period of 60 days. "This may translate into vital savings for our survival," says Sergio Oliveira, President of the Taxi Driver Union in Canoas. "With today's high fuel prices, our operation is becoming unfeasible. This car's cost-benefit seems to be worth it. Now we need to get to know the car better by trying it out in the street, but so far we're quite pleased with what we've seen." The test of the electric taxi is part of a larger effort to electrify transport in Canoas. Read more in the press release below. Another Brazilian City Embraces a BYD Electrified Public Transportation Solution In a bid to offer its citizens a more economical and sustainable alternative in public transportation, the Brazilian city of Canoas has recently started testing the BYD e6 BEV as taxi.

Hurricane Sandy cost automakers 15,000 vehicles, may have ruined up to 200k

Hurricane Sandy was the largest Atlantic storm in US history, and its total economic impact is just now coming into view. According to Automotive News, Toyota, Chrysler, Nissan and Honda are set to scrap around 15,000 new vehicles ruined by the storm. Nissan alone accounts for about 40 percent of those, with 6,000 Nissan and Infiniti models deeded "un-saleable" due to damage. The company saw 56 dealerships shuttered due to the storm, but 51 of those have since reopened.
Toyota, meanwhile, had some 4,000 vehicles at its Newark port facility, and of those, 3,000 may be scrapped. An additional 825 were dealer inventory when they were ruined. Honda and Acura dealers are reportedly sending 3,440 vehicles to the salvage yard. By comparison, Chrysler weathered the storm fairly well with 825 units destroyed, while Hyundai suffered only 400 lost units and Kia scrapped around 200.
As you may recall, Fisker also suffered some losses, and Automotive News reports the manufacturer saw 320 Karma models damaged beyond repair. Ford and General Motors have yet to come up with estimates, and no automaker has commented on the full cost of replacing the vehicles.