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Honda Ridgeline sorta takes class victory on Baja race debut

The Ridgeline Baja Race Truck was unveiled at SEMA earlier this month to serve not only as Honda's new off-road racing platform, but also as a preview for the upcoming second-generation pickup. Technically, it scored a class victory on its race debut in the SCORE Baja 1000. To be fair, it was also the only vehicle in that class. Though clearly a purpose-built racer, not a modified from showroom stock truck, the Baja truck features bodywork patterned after the forthcoming production model – especially at the front end. It also uses the same block, cylinder heads, and crankshaft as the 3.5-liter V6 that powers the current Ridgeline and will power the upcoming one. In race trim, it's been twin-turbocharged up to 550 horsepower. Honda Performance Development and Proctor Racing Group entered the custom-built Ridgeline in Class 2 (for forced-induction engines up to 3.6 liters) at the Baja 1000 this past weekend. Driving duties were shared by Honda spokesman Sage Marie and experienced off-road racers Jeff Proctor and Jason LaFortune. They completed the 821-mile loop to and from Ensenada, Mexico, in 25 hours, 9 minutes, and 47 seconds. That's about ten hours behind the Ford F-150 trophy truck and the Honda CRF450X that won outright, but that's beside the point. It's impressive enough that the truck finished on its debut in such a grueling race under such punishing conditions, even if it didn't have any competition. Honda Ridgeline Baja Race Truck Conquers Baja 1000 Nov 22, 2015 - ENSENADA, Mexico - Off-road racing truck debuts with Class 2 victory - Completes desert endurance event in first attempt - Racing machine previews second-generation Honda Ridgeline Developed by Honda as a preview to the introduction of the new, second-generation Honda Ridgeline, the driving trio of Jeff Proctor, Sage Marie and Jason LaFortune piloted their Ridgeline Baja Race Truck to the Class 2 victory in this weekend's 48th running of the SCORE Baja 1000. Built jointly by Honda Performance Development, the North American motorsports arm of American Honda, and the Proctor Racing Group, the tube-frame Unlimited Class 2 off-road Ridgeline Baja Race Truck made its competition debut at the brutal Baja event, which this year consisted of an 821-mile loop that started and finished in Ensenada, Mexico.

Honda reports $2.3 billion profit despite pandemic

TOKYO — Japanese automaker Honda reported Friday that its profit rose 23% in the last quarter, despite a pandemic that has slammed businesses around the world. Tokyo-based Honda said its July-September profit was 240.9 billion yen ($2.3 billion), up from 196.5 billion yen a year earlier, as the auto market recovered in some parts of the world. Honda said it carried out aggressive cost cuts that involved a “fundamental review” of its operations. The situation was also improving from earlier this year, when lockdowns and other problems related to COVID-19 caused disruptions of some production and an inventory crunch. Quarterly sales slipped to 3.65 trillion yen ($35 billion) from 3.73 trillion yen the same period a year earlier. Honda warned that uncertainty remains amid rising COVID-19 cases. But the company stressed it was managing to cling to profitability. Reflecting that upbeat mood, Honda raised its profit forecast for the fiscal year through March 2021 to 390 billion yen ($3.8 billion) from an earlier projection for 165 billion yen ($1.6 billion). The latest forecast is still lower than the 455.7 billion yen profit Honda booked in the previous fiscal year. Honda sold slightly more vehicles in the quarter through September at 1.25 million vehicles, compared to 1.24 million vehicles in the same period of 2019. But it sold fewer motorcycles at nearly 4.5 million motorcycles, down from nearly 5.1 million. Kohei Takeuchi, a senior Honda manager, said much of the damage to sales likely came from the pandemic, though he hesitated to blame the entire decline on the pandemic. Executive Vice President Seiji Kuraishi told reporters Honda is bullish on shifting its lineup to ecological models to keep up with the global efforts to curb carbon emissions and global warming. Also Friday, Toyota raised its full year fiscal forecasts to a 1.4 trillion yen ($13.5 billion) profit, after reporting results that appear to show a gradual but sure recovery. Its profit fell 11% in the last quarter. Nissan reports financial results next week. Related Video: Earnings/Financials Acura Honda

Honda gets weirdly R-Rated with new Civic Type-R launch video

Honda is still about a year away from bringing back the Civic Type R to challenge Europe's hot hatch ranks, but the wait isn't stopping the brand from starting its promotion in the UK with a truly strange ad campaign.
Titled R-Rated, the marketing plays with the idea of Honda's Type R badge not being something for every driver, and its 60-second short film Disruption definitely isn't for everyone. The teaser video is meant to personify the spirit of the hot Civic by combining aggressively weird imagery with a glimpse of the new model. It cycles through things like a pack of wolves, androgynous models, a lady with a samurai sword and a flaming speed camera before getting to what we all want to see - the car. It's a weird, by turns creepy, video that feels like it's trying to be outlandish without always showing there's much thought behind the madness.
Perhaps the most frightening thing about the Civic Type R is that there are still major doubts about whether its 2.0-liter turbocharged four-cylinder with an estimated 280 horsepower will make it to North Ameircan showrooms. We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think Honda's North American showrooms could use a bit more performance edge, and an affordable halo car like the Type R could do just that.