2001 Honda Cr-v Awd 4cyl 2.0 Auto 150k Mi. Calif Truck. Great Running Condiiton on 2040-cars

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Honda's I Like Sports ad will have you reaching for your pom-poms

Autoblog editor Greg Migliore recently wrote a great piece looking at the burgeoning re-emergence of Honda as the performance brand. Now, the company is showing some reasons why that really might be the case, with a short ad from Japan titled I Like Sports. The commercial acts as a showcase for Honda's performance prowess on the street and around the track from the recent past, present, and the near future. The spot gives the company's models a chance to show why they are worth getting excited about. There are glimpses of vehicles like the Japan-only S660, upcoming Civic Type R, S2000, the preceding and forthcoming NSX, the MotoGP bike, and Formula 1 car. Despite being just a minute long, the ad does a great job at hinting at a brand that can appeal to people who want a little excitement during a drive.

Honda to power new Formula Lites open-wheel racing series

Open-wheel racing is almost always incredibly exciting to watch, whether it's the constant passing of the Indy 500 on an oval or the technological tour-de-force from Formula 1. However, both of those disciplines are essentially impossible for a normal person to enter. Of course, there are already cheaper, more amateur-friendly open-wheel competitions, like Formula Vee. A new SCCA Pro Racing series called Formula Lites aims to be a step in the ladder between those, offering a development opportunity to young drivers who want to be professionals.
The series already has some impressive backers. One of the biggest needs is now filled, as Honda has signed on as the engine supplier. All of the cars in Formula Lites will use the company's K24 2.4-liter four-cylinder engine. The automaker didn't specify power output for the competition engine, but in production models the K24 has made in the neighborhood of 190-200 horsepower in many applications. That should make the racers plenty potent.
All of the cars are using the new carbon fiber FL15 chassis from Crawford Composites, and Pirelli is the series' tire supplier. The organizers' goal for the cars is to keep racing costs down, while offering a reliable platform. Formula Lites plans to start racing with a few events later in 2014, and the full calendar begins in 2015. Scroll down to read the full announcement about Honda's involvement.

2024 Honda Prologue name announced, and an Acura EV follows

Honda is revealing a couple of little nuggets of information about its future EVs today, shedding more light on the partnership between it and GM on electric vehicle technology. The big news is that Honda’s first new EV made in this partnership will be called Prologue, and it will be an SUV produced for the 2024 model year. HondaÂ’s “Prologue” logo is revealed with this news, and a few additional details about the car itself are, too. On the obvious front, Honda says the Prologue will ride on GMÂ’s global EV platform and use GMÂ’s Ultium battery technology. The company is also promising “versatility and driving range on par with our current lineup of rugged SUVs.” “Our first volume Honda BEV will begin our transition to electrification, and the name Honda Prologue signals the role it will play in leading to our zero-emission future,” says Dave Gardner, executive VP of American Honda. “The Prologue will provide our customers with a battery-electric SUV with the excellent functionality and packaging theyÂ’ve come to expect from Honda.” ItÂ’s not just Honda that will join in on the fun, though. An electric Acura SUV was also announced today. Just like the Honda, it will use GMÂ’s electric vehicle platform. A model year for the Acura wasn't promised, but Honda claimed it would be revealed “in the 2024 calendar year.” Any details beyond what you see here are being kept under wraps by Honda. WeÂ’re told to expect more “specific details” to be released over the coming months. Basically, expect a slow drip of information about the Prologue leading up to a full reveal where Honda finally shares all there is to know about the SUV. Looking even further into the future, Honda promises EVs based on an in-house-developed EV platform sometime in the second half of this decade. For now, itÂ’s calling this future platform “e:Architecture.” Ultimately, Honda promises that 100% of its auto sales in North America will be fully electric by 2040. The 2024 Prologue is the brandÂ’s first step toward this ambitious goal. Related video: