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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Honda will build 2014 Accord Hybrid in Ohio

Honda has announced that it will invest $23 million in its Marysville, Ohio facility to support production of the upcoming 2014 Accord Hybrid sedan. According to the manufacturer, this means approximately 50 new jobs will be created, and the whole investment will result in a 95,000-square-foot expansion of the Marysville plant.
The Accord Hybrid joins the decidedly homely Accord PHEV (pictured) this fall, using a 2.0-liter i-VTEC Atkinson cycle four-cylinder engine mated to a 124-kilowatt electric motor. Honda has yet to release official power or fuel economy figures for the non-plug-in hybrid version of the Accord.
Honda currently operates four manufacturing facilities in Ohio, with the combined capacity to build up to 700,000 cars and light trucks each year. The Japanese automaker also has a facility in Greensburg, Indiana, where the Civic Hybrid and Acura ILX Hybrid are built.

IndyCars parade across Golden Gate Bridge for Justin Wilson [w/video]

Seeing IndyCars driving on public roads is a rare treat, especially on an iconic landmark like the Golden Gate Bridge. Unfortunately, the exciting sight came on a very somber occasion. On August 27, a parade of five racecars sped across the famous span in large part to memorialize fellow driver Justin Wilson. In an incredibly touching scene, teammate Marco Andretti led the pack, and he was behind the wheel of Wilson's number 25 Andretti Autosport Honda. "It was an honor to drive Justin's car. It was emotional for sure," Andretti said to the IndyCar Series. Behind him were Graham Rahal, Will Power, and Josef Newgarden. James Hinchcliffe was in a two-seater IndyCar to deliver the Aston Cup to the season finale at Sonoma Raceway. Two safety vehicles were also part of the procession, and they were flying Justin Wilson flags. Wilson passed away earlier this week after being struck in the head by a carbon-fiber nosecone from a crash ahead of him during the ABC Supply 500 at Pocono Raceway. Since then there has been an outpouring of support from the motorsport world for the 37-year-old racer's family. You can watch a clip of the driver's crossing the Bridge, below. News Source: NBC Bay Area, IndyCarImage Credit: Eric Risberg / AP Photo Motorsports Honda Racing Vehicles Videos IndyCar andretti autosport james hinchcliffe sonoma raceway golden gate bridge josef newgarden