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2016 Honda Accord First Drive [w/video]

For the 2016 Accord, Honda abandoned its one-size-fits-most approach to the family sedan and midsize coupe. The goal was to improve on the proven formula while creating a little more differentiation between trim levels. The attention is certainly warranted, since the Accord makes up almost a quarter of Honda's sales in the US. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The trim hierarchy carries over from earlier ninth-generation Accords. Sedans start at LX and progress through Sport, EX, EX-L, and Touring, while coupes are available in LX-S, EX, EX-L, and, for the first time, Touring. A 278-horsepower, 3.5-liter V6 is available on EX-L models and standard on Tourings, while the rest of the lineup uses a 2.4-liter four-cylinder making 185 hp, or 189 hp in Sport trim. Honda mostly left the engines alone, and they continue with the same transmission menu: six-speed manuals are available with both engines on certain trim levels, while most four-cylinders are mated to a continuously variable transmission and the V6 uses a six-speed auto. While they're no more powerful than before, Sport models get upgraded Active Sound Control programming that makes the engine a bit more vocal in the cockpit. The 2016 refresh brings the usual visual tweaks as well as some new safety and connectivity tech. The numbers that matter to most shoppers do get a boost, but only on some models. To improve efficiency, engineers managed friction reduction in the engines as well as the hub bearings. Sedans switch to an aluminum hood, which saves 18 pounds compared to the previous steel piece. The four-doors also got some aero massaging in the form of new closeout panels underneath, a chin spoiler, reshaped bumpers, and an air curtain slot ahead of the front wheels. Those changes don't amount to big needle movement in EPA testing, however; many ratings are unchanged, while the rest net a one-mpg improvement in either the EPA city or highway figure. The more noticeable fiddling concerns the styling. No drastic moves here either, and it's not as though the 2013–2015 models were looking dated, but next to the new car the previous version appears a little soft. The front fasciae, again distinct between sedan and coupe, have a more aggressive look for 2016, but one that's thankfully more restrained than what Toyota visited upon the latest Camry.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.

Honda S2000, Acura RSX recalled over brake boosters

Honda has announced a recall that affects two of our favorite, dearly departed cars from the brand's portfolio: the S2000 roadster and Acura RSX coupe. A total of 5,239 S2000 models from the 2006 and 2007 model years are affected by this problem, as are 13,113 2006 Acura RSX models.
"A production error may have allowed brake booster components to be produced outside of the original specifications, potentially causing decreased brake assistance over time, which could increase the risk of a crash," American Honda said in a press release. Thus, dealerships will inspect and, if necessary, replace the brake booster setups in these vehicles, free of charge.
No crashes or injuries have been reported in relation to this brake problem. Honda says the problem was discovered during warranty claim analysis.