1998 Honda Cr-v Ex Sport Utility 4-door 2.0l on 2040-cars

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Honda patents 11-speed, three-clutch transmission in the name of fuel economy

In an effort to improve fuel economy, automakers are stuffing transmissions with as many gears as possible. General Motors fitted the Chevrolet Camaro ZL1 with a 10-speed automatic, while the 2017 Ford F-150 will have a variation of the same transmission. Last year, Ford filed a patent for an 11-speed automatic transmission, and now Honda is following suit with its own 11-speed gearbox that will use three – three! – clutches instead of just two. Uncovered by AutoGuide, the patent describes a transmission with eleven gears that utilizes three clutches, with the third somehow reducing the drop in torque that occurs with a shift on a dual-clutch transmission. The result would be a two-fer of improved fuel economy and quicker gear changes. It's not clear how many shafts would be in the transmission – dual-clutches use a pair – or how exactly it is laid out. As it's just in the patent stage, we don't know what type of vehicle would use the 11-speed transmission, or even if Honda will end up making it. Honda could place the high-tech gearbox into a small, fuel-efficient car like the Fit to further improve fuel efficiency or into a larger vehicle like the Pilot that desperately needs a fuel-efficiency boost. The transmission would also have applications in sporty models since it The patent, which was published on May 27, is no longer available on the Japanese patent office's website. Related Video:

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: