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Honda Clarity proves hydrogen future always costs $500/month

How do you price the only car in its class? The closest thing to a Honda Clarity is the Toyota Mirai. They're both hydrogen-powered sedans, but one seats five and the other only four (the Mirai loses out, there). The only other hydrogen-powered vehicle available in the US, the Hyundai Tucson CUV, is, well, a CUV. So, really, there's no direct competitor to the Clarity. But you wouldn't know that from the price tag. Speaking this morning at the Washington Auto Show, Honda executive vice president John Mendel announced that the Clarity will have an MSRP of around $60,000 and will lease for "under $500" a month. As with other Honda vehicles, the exact numbers won't be made public until closer to the vehicle's launch date, but we assume things won't change too much. For those keeping track, those Clarity numbers are pretty much exactly what the Mirai costs. That car costs $57,500 and leases for $499/month. The Tucson can only be leased, but it, too, costs $499 a month. The Mirai and Tucson also come with free hydrogen. Honda didn't say today if the Clarity will include that bonus, but since not all hydrogen stations in California - the only place where the Clarity will be available for now – work like standard pumps, there's a good chance new hydrogen Honda owners will be able to fuel for free, too. We'll know more when the Clarity actually goes on sale – and it will be for sale and lease – later this year. Related Video: Honda Shares Clarity Fuel Cell U.S. Pricing and Sales Plans Jan 21, 2016 - WASHINGTON, D.C. Five-passenger Clarity Fuel Cell sedan slated to launch in California before the end of 2016 Expected price around $60,000 with a targeted monthly lease under $500 Next-generation Honda FCV provides significant gains in packaging, interior space and real-world performance, including an anticipated driving range in excess of 300 miles Additionally, the platform underpinning the Clarity Fuel Cell will serve as the base for a next-generation Honda plug-in hybrid to launch in the U.S. by 2018 Honda today announced the company's plans for U.S. sales of its new 5-passenger, hydrogen-powered Clarity Fuel Cell sedan at the 2016 Washington, D.C. Auto Show. Slated to begin retail leasing to customers in select California markets before the end of 2016, the Clarity Fuel Cell is expected to be priced around $60,000 with a targeted monthly lease under $500. Honda expects limited volumes in the early stages of production.

The new Honda Ridgeline will debut in Detroit

Hey, remember the Ridgeline? Honda's unibody midsize truck is coming back, and you'll see it at the Detroit Auto Show next month. I actually already saw it at a private event, but I can't tell you anything about it. Let's just say that this is one debut you won't want to miss at NAIAS in January. There's not much to go on with regard to the accompanying teaser image and press release (below). All I can say is that it's a truck, it's a Honda, and it's called Ridgeline. Expect it to offer all the usual Honda interior packaging magic, as well as a ton of onboard tech and safety equipment. The midsize truck segment is booming right now. General Motors launched the new Colorado and Canyon twins, Toyota is now selling the updated Tacoma, and now Honda's getting back into the game with a similarly sized truck. But given its unibody construction, I'm interested to see how the Ridgeline will stack up against its literally tough competition. Stay tuned for more, next month. Honda Accelerates Sweeping Light Truck Makeover with New Ridgeline Pickup Set for Global Debut at the 2016 North American International Auto Show Honda will challenge conventional thinking in the midsize pickup segment with the return of the Honda Ridgeline truck, set to make its world debut at the 2016 North American International Auto Show in Detroit on Monday, January 11 at 1:15 p.m. EST. Designed, developed and manufactured in America, the all-new Ridgeline is the fourth new or significantly refreshed light truck model introduced by Honda in the past 18 months and will hit roads nationwide in the first half of next year. "We developed this new Honda Ridgeline to offer something new and fundamentally better suited to the way many buyers use their truck," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Ridgeline will deliver everything you'd expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features. We're honored to once again debut the Ridgeline in Detroit at the North American International Auto Show." Honda began the complete remake of its light-truck lineup in the fall of 2014 with the freshened 2015 Honda CR-V, America's best selling SUV. Earlier this year, Honda launched the all-new HR-V crossover, gateway to the Honda truck lineup, and the third generation of its popular Pilot three-row SUV.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA