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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Boston woman's car finally free from 100 inches of snow

It's a car owner's worst winter nightmare: Snowfall so heavy that you can't dig your vehicle out of it. That's exactly what happened to Jillian Tenen, whose 2007 Honda Civic was buried in the snow in Boston for seven weeks after historic winter storms. Tenen's car was initially stuck after a snowfall in late January, but she didn't dig it out because she had the flu. "I'm 5' 2," and it was all ice, an iceberg on top of my car," she told the Boston Globe. "I couldn't reach it. I couldn't lift it. And even if I could, there was nowhere to put it. I just didn't know what to do," she said. Tenen reached out for help to the city, her insurance company and a tow truck company, but they refused to help her. Finally when the weather warmed up, Tenen used an ice chopper to get into her car. The windshield was damaged, however, the car started on its own. "If I had to do it again, I would definitely do one thing differently... I would not park on the corner," Tenen said.

Honda FCEV could be hiding EV, PHEV surprises in Tokyo

Honda has already detailed which vehicles it will bring to the Tokyo Motor Show next week, but we think there's something the automaker isn't telling us. We've been thinking about the company's various announcements regarding future powertrain plans, and we now think that the FCEV is going to house more than just a hydrogen fuel cell powertrain at some point down the road. We think that the upcoming pure electric and plug-in hybrid vehicles that Honda has talked about - but still hasn't shown hide nor hair of - will actually be based on the FCEV. The FCEV that's coming to Tokyo (pictured) has been toned down from the fanciful concepts that we saw in LA in 2013 (below) and 2014 and there's no reason why Honda couldn't be the first to offer one car with a truly wide variety of powertrains. It's already said that electric vehicles are a core technology, and while many automakers talk about how both plug-in and hydrogen cars are electric at heart, Honda could just be the first to prove it in a big way. Now, all that Honda has officially confirmed is that it will introduce the new electrified vehicles by 2018. Ryan Harty, Honda's manager of environmental business development, told AutoblogGreen earlier this year that, "We want to bring these vehicles [EV and PHEV] to market in significant volume." One way to make that feasible would be repurpose the FCEV to use a battery or a PHEV powertrain. We've got no proof of any of this, of course, but we think the logic makes sense. In any case, we're plenty excited to see what Honda reveals at the show. There is still plenty of time for the company's future plans to shift – the hydrogen car might not arrive until June of 2017, after all, with the other two due in 2018 – but we could learn a lot of specifics in Tokyo next week.