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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

Honda further expands Takata recall to 340k vehicles in Japan

Just days ago, Honda announced it would expand its global Takata airbag inflator recall by 4.89 million vehicles globally, though none of those were in the US. Now, the automaker has broadened the safety campaign in Japan by 340,000 units. The company's Japanese expansion includes 80,000 vehicles to replace their driver's side inflators. According to Reuters, these cars were covered under an earlier recall but weren't yet repaired. There are also 260,000 additional automobiles in the country in need of passenger side replacements. A broadened campaign is also coming for the US, but its extent isn't known yet. According to Reuters, Honda submitted the necessary documents to regulators on May 27. However, the automaker has decided to wait for National Highway Traffic Safety Administration to make the official announcement. Takata's exploding inflators are linked to six deaths and many injuries. Research indicates that exposure to moisture causes the part's propellant to ignite too quickly when the airbag is activated and can cause these ruptures. In testing on components taken from recalled vehicles, Takata found hundreds of cases of them bursting. Related Video: News Source: ReutersImage Credit: Tomohiro Ohsumi / Bloomberg via Getty Images Recalls Honda Safety Takata airbag recall

Honda is replacing airbags nationwide, not just in humid states

With a Senate hearing scheduled for November 20, the investigations into the exploding airbag inflators from automotive supplier Takata are just beginning. Honda is among the automakers most affected by the problem with over five million vehicles potentially in need of repair in the US, according to the last estimate from the National Highway Traffic Safety Administration. But the actual number being fixed could be even higher because the company is also working with worried owners nationwide.
According to the Associated Press, Honda is willing to perform the repair for concerned owners of affected vehicles who live outside of the high-humidity regions that the recall covers. In a letter to customers online, the company explains that it wants to work with them to fix the problem and even provide temporary transportation, if necessary.
"This is not a new thing, and it does not represent us including vehicles outside of those regions within the recall or investigatory campaigns. It is a part of our ongoing efforts to work with our customers individually to resolve their concerns, even if their vehicle is not technically part of one of those actions," said Honda spokesperson Chris Martin to Autoblog via email.