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2018 Honda Accord charges into slumping sedan market

DETROIT - Honda on Friday revealed its newest-generation Accord, one of four re-engineered midsize sedans that Asian automakers are betting on to win market share as Detroit automakers shift focus to SUVs, crossovers, and pickup trucks. The new Accord, like rival Toyota's all-new Camry arriving this month, offers major improvements in fuel economy, technology, styling and safety. Honda declined to discuss details ahead of Friday's event in Detroit. The Accord and Camry are pillars of their manufacturers' US businesses, each selling well over 300,000 vehicles a year. In the coming months, Nissan is expected to launch a new Altima midsize sedan, and Hyundai will launch a new Sonata. Both are popular marques that will be promoted heavily. "There has been no new news on the midsize sedan side for three years, and we think this is a great opportunity to bring attention back to the segment," said Jack Hollis, Toyota's head of marketing for North America. Year to date, US passenger car sales are down 11.4 percent, and sales of midsize sedans are down 14.2 percent. Still, Americans bought 7.1 million sedans in 2016. With General Motors and Ford cutting sedan production, and Fiat Chrysler Automobiles abandoning the segment, Honda and its Asian rivals could boost sales with updated models, dealers said. "They could take share from other brands, which is traditionally what happens when a new product is launched," said Pete DeLongchamps, vice president for manufacturer relations at Group 1 Automotive Inc, the third-largest US auto dealer group. "NOT FINDING A PLACE WITH CONSUMERS" The Accord for years was Honda's top-selling model in the United States. Within the past year, US sales of the Honda CR-V have eclipsed the aging Accord, and Honda has expanded production capacity for the compact crossover. Passenger-car sales have steadily declined since 2012, when they made up 51.2 percent of the US market. Sedans have sagged to a 38.1 percent share in the first half of this year. IHS Markit said US consumer loyalty to SUVs and pickup trucks has risen since 2012, but declined for sedans. The new Accord and Camry "may stem the decline," said IHS Markit's Tom Libby. "I don't think they will cause a marked reverse." Improvements to the Accord should boost sales at Galpin Honda in San Fernando, California, general manager Ed Hartoonian said.

2013 Honda Fit Sport

Revisiting The Runabout Of Record
The current Honda Fit has been around the block a few times. The subcompact hatch has soldiered on without significant revision since its first update for US customers in 2009, and while Honda is on the verge of launching a third generation, we thought we'd take the time to see how the runabout stacks up against the new wave of small, efficient and plucky five-doors now on the American market. Those include old standbys like the Nissan Versa and Toyota Yaris, as well as relative newcomers like the Chevrolet Sonic and Ford Fiesta.
Those machines may have all covered ground on the Fit, but Honda's wee machine holds a pleasant surprise for those buyers still willing to give the car the time of day. While the rest of the Japanese automaker's lineup has succumbed to dreaded model bloat, the Fit has remained true to the spirit of Honda that we remember from our vagabond youths. This may very well still be the closest genetic ancestor to the Civic models of old.

2025 Honda Civic Hybrid confirmed along with new small Acura crossover

Honda made several announcements Thursday regarding both its core band and its premium subsidiary, Acura, giving us a taste of what to expect from both brands in 2024. The biggest news is that Acura will add a new small crossover to the lineup, slotted alongside the Integra sedan. We can also expect updates to the Honda Civic — most notably among them the introduction of a 2025 Honda Civic Hybrid model for the new sedan and hatchback — and less significant updates here and there throughout both lineups.  We know little about this new baby Acura crossover apart from what it isn't, and that's a direct import of the CDX sold overseas. Scratch that notion from your mind entirely. Honda wouldn't comment further, but we suspect the small CUV's fundamental architecture will be shared with the Honda HR-V, though we wouldn't be surprised to see it benefit from a powertrain upgrade. This is not to be confused with the Acura ZDX, which is the all-electric crossover due to arrive just about any day now . The ZDX is larger and shares its underpinnings not with anything of Honda's, but rather GM's Ultium platform. Elsewhere at Acura, we can expect a thorough interior and exterior update of the MDX and "upgrades" to the RDX.  Over at Honda, the long-expected Civic Hybrid is now officially go. It will launch this year as both a sedan and hatchback alongside a broader update that will include new styling elements (teased above) and interior upgrades; expect more closer to launch. Honda said the Odyssey will receive updates for the model year too, but did not elaborate on what to expect from the effort. We expect more on that later in 2024.  Related video: