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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

2019 Subaru Forester vs. 2020 Honda CR-V Car Seat Test

We've had our long-term 2019 Subaru Forester Touring for some time now, and I've had my large son's car seat in it — and out of it, and back in it — a fair number of times. Installing a car seat over and over is a pain, but the Forester is actually a pretty good car for it. The rear seat is roomy, the door opening is large and the car seat is generally easy to install. For a few short days, though, I also had a 2020 Honda CR-V Hybrid in the driveway alongside the Subaru. Mostly stuck at home in quarantine, I wasn't getting a lot of chances to drive the two cars back to back, but comparing something like a child's car seat in each car is easy enough without unnecessary trips and potential exposure to coronavirus. So, with my son along for moral support, I lugged his car seat out of the garage and got to strappin'.  In terms of backseat roominess, the Forester and CR-V are competitive. On paper, they're very close, with the Forester offering 39.4 inches of rear legroom and 39.6 inches of headroom, and the CR-V providing 40.4 inches of legroom and 39.2 inches of headroom (the fact that I tested a Hybrid makes no difference). For each, I moved the front passenger seat forward to a reasonably comfortable seating position, keeping a sizeable gap between my knees and the dashboards, and eyed them up. They look damn near the same, each offering lots more space in the second row than my wife's 2013 Mercedes-Benz GLK that I'm usually putting the car seat into. Even the openings are close in size and shape, perhaps with the Forester getting a slight advantage in ingress/egress for one's feet, which matters little when installing the boy's Chair Force One (officially a Britax Frontier ClickTight). First, I tried the car seat in the Subaru. It's really easy. There's no angling the seat to wedge it in the door. Just walk up and plop it down. I thought for sure the Forester would take the win here, but when I went to put it in the CR-V, it was equally simple. Once installed, both still offer plenty of room behind the front seat for a child to swing their legs around without kicking the seat back. With just one child, we often find ourselves putting one of the rear seats down to accommodate more items, like when we're hauling gear up to our cottage for a vacation — or just going to Costco. If we're picking a side of the car, we usually put our boy on the passenger side.

Honda to field this awesome Civic Tourer wagon in BTCC next season

We all know that the letters BTCC stand for British Touring Car Championship. But one of those Cs might as well stand for Civic, so dominant has the Honda team been in one of the most competitive tin-top racing series in the world. Honda has taken the manufacturers' and teams' titles in the BTCC for the past four years running, and the championship-winning drivers for the past three years have claimed the prize behind the wheel of a Civic. While that might have proven enough for any other manufacturer, Honda is returning again next season to defend its dominant position, and has just revealed the new car with which it intends to do so.
Next year Honda will be back on the grid with another Civic, only this time it's based on the new Euro-spec Civic Tourer. That will make Honda the only team in the BTCC (and one of only a few worldwide) fielding a wagon-based racing car. In announcing the new BTCC-spec Civic Tourer, the Honda Yuasa Racing team only released this one photo and didn't reveal much in the way of details, but team manager Peter Crolla indicated that "the weight, wheelbase, layout and suspension remain the same" as the hatchback which it will replace, only with a longer roofline.
Testing of the new touring wagon will commence in January before returning champions Gordon Shedden and Matt Neal will pilot the new Civic Tourer in the season opener at Brands Hatch in the UK in late March. It remains to be seen what car Andrew Jordan (who took the title this year in another Civic with the Pirtek Racing team) will be driving next season, but in the meantime, you can check out the full press release below for more.