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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

Sporty cars from the '80s get retro reviews from MotorWeek

The more things change, the more they stay the same. That's the feeling we're left with after watching the retro-review video above, in which MotorWeek – television's original automotive magazine, as if you didn't already know – takes a look at the 1984 Honda Prelude. A sporty coupe from Japan that lacks the outright performance and thrust of comparable American and European competitors, but makes any perceived slight up with unarguably supreme driving dynamics? That sounds sort of familiar, doesn't it? As always, we love taking a look back at the early days of MotorWeek (the more things change, they more they stay the same, remember?). And it doesn't end there. Far from it, in fact. Not only did MotorWeek bestow upon us the Prelude, Maryland's favorite public television show also unleashed retro reviews of (deep breath) the '82 Fiat X1/9, '84 Olds Cutlass, '88 Lotus Esprit Turbo, '84 Nissan 200SX Turbo, '88 Subaru XT6, '88 Toyota Celica All Trac, '84 Ford EXP Turbo, '89 Suzuki Swift GTi and '89 Mazda 323 GTX. Watch them all, up above and down below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda Nissan Toyota Automotive History Coupe Classics Videos retro review honda prelude oldsmobile cutlass