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McLaren working on P15 supercar to slot between 650S and P1

McLaren has been busy these past few years. It launched the MP4-12C in 2011, the 12C Spider in 2012, the P1 in 2013 and (most recently) the 650S in 2014. But it's not about to stop there. It's got an "entry-level" model in the works, set to take on the Porsche 911, and - according to information reported by Car and Driver and confirmed by McLaren in correspondence with Autoblog - a new flagship model, too.
The project is internally codenamed P15, and it calls for a new flagship that will cap the company's lineup once the P1 finishes its limited production run, but carry a price tag in the neighborhood of $500k to slot in between the P1 and the new 650S.
Just how, you wonder, can McLaren possibly develop another supercar each year? Simple: underneath, they're all essentially the same. (Only we're sure it's anything but simple.) That is to say they're all based on the same carbon monocoque structure and powered by the same 3.8-liter twin-turbo V8 mated to a seven-speed dual-clutch transmission driving the rear wheels. What differentiates them is what the engineers in Woking build around that monocoque and how they tune the engine: +/- 600 horsepower in the 12C (depending on the year it was built), 640 hp in the 650S, or 727 hp in the P1 (with another 177 from the electric assist). The 911 fighter would likely develop in the 500hp range, and the P15 will probably land in the upper 600 (or lower 700) range.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

Honda invests $25m on hot-weather testing facility in Mojave

Situated in the Mojave Desert near Cantil, CA, the Honda Proving Center of California is a 4,255-acre facility incorporating a 7.5-mile high-speed oval and a 4.5-mile road course. The location also has a series of off-road routes for testing trucks, dirt bikes, and the like. It first opened in 1990 but ceased functioning twenty years later, after which we saw it listed for sale online. Honda evidently had a change of heart, and is now setting about refurbishing the facility and putting it back into active duty. Backed by an investment of $25 million, the warm-weather proving ground is set to reopen next April. Exact details of the renovation plan have not been announced, but the existing features are set to be refurbished and some new ones added to the site. Honda currently undertakes most of its vehicle testing in America at the Transportation Research Center located near its plants in East Liberty and Marysville, OH. It also operates to major proving grounds back home in Japan in Takasu and Tochigi, and a dedicated motorcycle R&D center with its own test track in Asaka. It also owns the Motegi complex, complete with road course and oval speedway, near its main facility in Tochigi. Related Video: Honda to Enhance California Proving Center in 2016 $25 million investment will renovate the warm weather testing facility Dec 8, 2015 - TORRANCE, Calif. Driven by the expanding responsibility for developing new automotive and power sports products in America and the related need for performance testing, Honda will invest $25 million to renovate the Honda Proving Center of California (HPCC) in the Mojave Desert near Cantil, California. The proving center, which was in operation from 1990 through 2010, is scheduled to reopen in April 2016. The 4,255-acre warm weather testing facility features a 7.5-mile high speed oval track and a 4.5-mile winding road course that will be completely refurbished. The renovations also will include the addition of some new vehicle test road enhancements to the property. "As we continue to accelerate our growth in the U.S. market with a competitive line up of cars and trucks designed and developed in the U.S., we are reinvesting in HPCC to create a world-class test facility," said John Mendel, executive vice president of the Automobile Division of American Honda Motor, Co., Inc.