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Senna's McLaren drives Honda up the wall

Honda is getting excited for its imminent return to Formula One with McLaren. So excited, in fact, that it got its new/old friends from Woking to loan it one of its old F1 cars. But not just any old F1 car...
On display at the Honda stand in Frankfurt this year is the 1988 McLaren MP4-4 in which the legendary Ayrton Senna drove to fifteen out of sixteen grands prix that season to take the championship in spectacular style.
Honda provided the engine for that car, a 1.5-liter turbo V6 with upwards of 600 horsepower to propel less than 1,200 lbs. Of course this being a static display car, it's likely been stripped of its engine, gearbox and most other internal mechanical components. But that doesn't make the sight of it any less memorable.

Honda working on 'power exporter' to go with fuel-cell vehicle

The bad news, as we've previously reported, is that Honda's first production hydrogen fuel-cell vehicle won't debut until 2016, a bit later than expected. The good news is that the automaker may produce a device that will let that FCV's motor power up other devices as well. So it's a tradeoff of sorts. The company is producing what it calls the Power Exporter Concept. Put simply, it's a device that can connects to the fuel-cell vehicle and produce AC power (the picture makes it look fairly small, but dimensions weren't disclosed). The device has a maximum output of 9 kilowatts. Honda isn't saying much else about the device, which was announced along with further details of the company's upcoming fuel-cell concept vehicle. Still, it's heady yet not terribly surprising stuff from a company that's long been a big player on the portable power generator industry. Honda recently said its first production fuel-cell vehicle would see the light of day in early 2016 instead of 2015. The futuristic-looking vehicle will have a power output of about 130 horsepower and will be able to have its hydrogen tank filled up in less than five minutes. Take a look at Honda's press release below. Honda Unveils All-New FCV CONCEPT Fuel-Cell Vehicle - Striving to Realize a CO2-free Society by Combining FCV with an external power feeding device and Smart Hydrogen Station - TOKYO, Japan, November 17, 2014 - Honda Motor Co., Ltd. today unveiled, for the first time in the world, the Honda FCV CONCEPT, a concept car for an all-new fuel-cell vehicle (FCV), and the Honda Power Exporter CONCEPT, a concept model for an external power feeding device that enables AC power output from the FCV with maximum output of 9 kW*1. The all-new FCV that will be based on this concept model is scheduled to go on sale in Japan by the end of March, 2016 and subsequently in the U.S. and Europe. In addition to the FCV and external power feeding device, Honda will further promote the application of the Smart Hydrogen Station (SHS), a packaged hydrogen station unit that adopts Honda's original high-differential-pressure electrolyzer. In this way, Honda will work toward the forthcoming hydrogen society under three key concepts – "generate," "use" and "get connected" – and strive for the early realization of a CO2-free society.

Acura organizes new business division to confront falling sedan sales

Honda and Acura North America have announced a major restructuring of operations in hopes of turning around Acura's flagging business. For 2013, sales for Acura's sedans dropped 10.4 percent, while its CUV sales grew by 21 percent. The newly formed Acura Business Planning Office will attempt to right the ship.
As part of the restructuring, Acura is promoting Erik Berkman from President of Honda R&D Americas to lead a new division called the Acura Business Planning Office. Berkman has been with Honda since 1982 and led development of the 2006 Accord. He was also the first US engineer to head North American research and development and has been head of Honda Performance Development since 2008. "Erik's appointment to the new Acura Business Planning Office is a clear indication of the high priority we place on Acura," said Honda spokesperson Jeffrey Smith to Automotive News.
American Honda Motor President and CEO Tetsuo Iwamura is also going to be working to improve the business. He has been elected chairman of American Honda's board, and has simultaneously taken the new position of Corporate Brand Officer to improve the management of the company's brands.