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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2017 Honda CR-V gets turbo power, snazzier interior

The Civic is Honda's most vital vehicle. Right behind it is the CR-V, the company's second-best selling model and standard-bearer in the competitive compact crossover segment. It's lauded for comfort and utility and has remained popular with customers even though it hasn't had major updates in five years. Now comes the fifth generation, which Honda redesigned using all of its familiar tactics: More space, more technology, more safety features, slightly different styling, and some key pieces borrowed from the Civic. It's a playbook that works – about 4 million CR-Vs have been sold since 1997 and it's currently neck-and-neck with the Civic and Accord for the Honda sales crown. Put simply, "CR-V is extremely important to the Honda brand," said Alice Lee, Honda senior product planner. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Launching this winter, the 2017 model features a new turbocharged engine – the first for the CR-V – that's also used in the Civic. The 1.5-liter four-cylinder is expected to be rated at 190 horsepower and 179 pound-feet. The torque maxes out from 2,000 to 5,000 rpm, adding a spunkier feel to Honda's buttoned-down ute. The naturally aspirated 2.4-liter four-cylinder continues, making 184 hp and 180 lb-ft. Both are paired with a continuously variable transmission. Final fuel economy figures weren't released, but the 2016 2.4-liter achieved 26 miles per gallon in the city and 33 mpg on the highway in front-wheel-drive trim (25/31 with AWD). Next year's model is lighter, but 2017 also brings revised adjustments to stated fuel economy figures - so expect some increase in real-world mpg, even if the window sticker number is different. The CR-V rides on a new platform derived from the Civic. It is 1.2 inches longer with a 1.6-inch gain between the wheels. It's also 1.4 inches taller and wider. Collectively, this means the cabin is roomier, and cargo volume with the rear seat up increases two cubic feet to 39.2 cu ft. But, the CR-V's interior goes way beyond numbers. The instrument panel is upgraded with two new screens, a seven-inch touchscreen in the middle and a colorful driver interface. The A-pillar is also thinner, which makes for better visibility. The navigation system, developed with Garmin, is also new. Perhaps hearing feedback from across the industry about confusing touchscreens, Honda proudly points to a volume knob in the center stack that eases use.

Most American Cars | Honda Makes the Top 10 List

The car built with the most American/Canadian parts content is the 2021 Ford Mustang GT – with the manual transmission, specifically, no less – giving Ford a second consecutive year atop the American University Kogod Business School annual "Made in America Auto Index. We already knew that it doesn't get much more American than a V8 pony car, but now we've got the numbers to prove it.  Ford's iconic coupe takes the number one slot pretty convincingly this year, with 88.5% of its components coming from U.S. or Canadian sources. Appropriately, though perhaps confusingly, 21 models made the top 10 list in 2021. As you may have surmised, this is the result of multiple ties. Note also that many models appear more than once to account for variants built with parts from different sources. The top-ranked Mustang is a perfect example; The automatic drops into into a tie for 10th, right next to the EcoBoost model and Ram's 1500 Classic with the 3.6L V6.  The "America" theme runs pretty strongly through the top "10," with the Chevrolet Corvette sitting pretty in second place, followed by all three variants of Tesla's Model 3 electric car. Honda also makes several appearances thanks to its rather significant U.S. manufacturing footprint. Here are the 21 vehicles that make up the top 10 this year – don't worry, it feels just as weird to type as it does to read. Last year's winner, the midsize Ford Ranger pickup, cratered to 16th place, dropping from 70% American parts content to just 45%. Keep in mind, however, that the pandemic has forced automakers to source parts outside of their normal supply chains, and such drops should be taken with a grain of salt. Kogod noted that the overall proportions of content between manufacturers remained relatively unchanged despite what appear to be significant shake-ups such as this one.  "While the trend TDC for cars assembled in the US is consistent over time, both Daimler and Subaru saw significant drops in their average US content," the summary said. "This may be the result of US shortages of parts and components as the impacts of the covid pandemic created significant disruptions in automotive supply chains." Watch Ford Build a Bronco: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.