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Honda adopts English as its official language in meetings worldwide

Japanese was clearly the language of operation while we visited Honda's global headquarters in Tokyo last week, as well as its newest factory and principal test track. Chief executive Takanobu Ito (pictured above) spoke to us through an interpreter. But according to the latest reports, the Japanese language is being phased out at Honda in favor of English.
This according to Bloomberg, which points out that tire manufacturer Bridgestone and rival automaker Nissan have implemented similar measures, as have Japanese retail giants Fast Retailing Co. and Rakuten Inc. Honda's shift from Japanese to English comes as part of a shift in focus from central decision-making to a more regional model, but while English has clearly emerged as the international language of business, it's no coincidence that it's also the dominant language here in America. Bloomberg points out that over the 12-month period that ended this past March, North America accounted for a massive 47 percent of Honda's revenues worldwide.

Refreshed Honda Civic's first commercial is a minor mea culpa

Honda has officially rolled out the first ad for the 2013 Civic. The one-minute spot focuses on a number of clever inventions that improve on old themes, from rocket-powered parachutes to hover bikes and smart window shades, before shifting to the redesigned compact. Set to Santigold's "Disparate Youth," the ad culminates with the phrase, "Things can always be better." This is likely as close as we'll come to hearing Honda say, "we could have done better."
Unveiled at the 2012 LA Auto Show, the 2013 Civic features revised front and rear fascias, nicer cabin materials and an updated suspension just one year after the ninth-generation model debuted. That car received scaling reviews from critics, most notably Consumer Reports, who felt the 2012 Civic was a step backwards for a company known for producing high-quality, economical vehicles. You can check out the full ad for the 2013 Civic below before it debuts during the Rose Bowl.

Honda reveals new Civic hatch for WTCC

If you thought the Honda Civic Type R prototype we drove in Japan looked cool, and that the Civic Tourer that Honda will race in the British Touring Car Championship next year looks even cooler, just take a look at this.
Possibly the ultimate race-spec Civic, this is the car Honda will field next year in the World Touring Car Championship. Like the Type R prototype (but unlike the BTCC-spec wagon) the WTCC challenger takes the form of Honda's latest Euro-spec Civic five-door hatchback.
It's the car with which Honda intends to defend its title and capture the driver's title in next year's championship. It'll face a tough challenge from the new Citroën team headlined by Sebastien Loeb in the new C-Elysee, not to mention the rest of the grid. Fortunately, Honda is entering a whole mess of these Civics in the series, with former champion Gabriele Tarquini and former F1 driver Tiago Monteiro driving the works entries (hence the mixed "Gabriago" tag on the window) and another pair to be entered by privateer teams.