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Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

New Honda Civic Natural Gas goes on sale end of November

For folks who prefer to put natural gas directly into their vehicle rather than converting it to electricity first, CNG vehicles offer a cleaner alternative to gasoline power while still using a traditional powertrain. If you're looking for a sedan that runs on CNG, your current options are pretty limited - especially in the US - and you'll almost certainly be taking a look at Honda. The 2015 Honda Civic Natural Gas goes on sale starting November 19 in 37 states. The new CNG-powered Civic sedan has a base MSRP of $26,740 (not including $790 destination fee). Opt for the Leather Navi trim, and you're still looking at a starting price below $30,000 (before destination), at $29,390. It comes equipped with a seven-inch touchscreen audio display, rearview camera and LaneWatch display as standard features. It's built at Honda's Greensburg, IN manufacturing facility. The 2015 Civic Natural Gas can only be had with the five-speed automatic transmission. Its fuel economy is rated at a gasoline gallon equivalent of 27 miles per gallon in the city/38 highway/31 combined. It's not quite as impressive as the Civic Hybrid's 44/47/45 rating, but you will be burning natural gas, which burns cleaner and can be sourced from North America, if you're into that sort of thing. Furthermore, the American Council for Energy-Efficient Economy called the Civic Natural Gas one of its top 10 greenest vehicles of 2014, and Kelley Blue Book as one of its 10 Best Green Cars. Learn more in Honda's press release below. 2015 Honda Civic Hybrid and Civic Natural Gas Provide Superior Environmental Performance With Sophistication and Value - Automotive and environmental experts recognize the Civic Hybrid and Civic Natural Gas as among the best green cars of 2014 - Available features include 7-inch touchscreen Display Audio, leather-trimmed seats, Honda LaneWatch™ and standard rearview camera - 2015 Civic Hybrid launches Nov. 5, and 2015 Civic Natural Gas goes on-sale in 37 states beginning Nov. 19 TORRANCE, Calif., Nov. 4, 2014 /PRNewswire/ -- Joining the already released 2015 Civic Sedan, Civic Coupe and Civic Si, the 2015 Civic Hybrid and Civic Natural Gas vehicles provide consumers with additional choices for even greater fuel efficiency and environmental performance from an already fuel-efficient lineup. The 2015 Civic Hybrid launches at Honda dealers nationwide on November 5 with a manufacturer's suggested retail price (MSRP) starting at $24,7352.

Hydrogen deal between GM, Honda getting factory real

Honda and General Motors may take their cooperation on hydrogen fuel cell technology to the next level by opening a joint factory to produce the components. If the plan comes to fruition, the two automakers could open the plant by 2025 at the latest. "By cutting costs with General Motors, we hope to increase our FCV production capacity to help achieve the government's goal," and anonymous Honda official told The Asahi Shimbun. The Japanese newspaper didn't specify where the companies might build the factory, but the plant would allow the automakers to share the expensive costs of mass-producing fuel cells. Honda and GM would continue to independently develop the actual vehicles that would use these components. The automakers teamed up in 2013 to split the massive investment that's required to develop fuel cell components. Despite years of research focused on driving costs down, the amount of money required to build a hydrogen car can quickly add up for any company because of the expensive metals that the fuel cell stacks require, and there's the additional expense of creating technology in this still burgeoning field. By sharing common parts, Honda and GM can lower prices through economies of scale. Both automakers continue to move forward with hydrogen vehicles. For example, the Honda Clarity Fuel Cell (pictured above) launches in Japan this year, and it should help the country's goal to have as many FCVs on the road as possible in time for the 2020 Olympics in Tokyo. Meanwhile, GM has a fleet of fuel-cell test vehicles that has driven over 3 million miles.