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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda spinning off Acura as stand-alone division in bid to wake up brand

Every major automaker has a different way of relating between its various divisions and brands. At Volkswagen, for example, the individual brands seem to operate with a large degree of autonomy. Under the Renault-Nissan Alliance, the two units share a common chief executive, but little else. The relationship between Honda and its luxury division Acura has always been rather close, but that's all about to change.
American Honda Motor Company has always handled sales and marketing in the North American market for both the Honda and Acura divisions, but new reorganization plans call for the two units to be separated under their own direction. Leading the Acura division will be Michael Accavitti, who moves into the position from his role as Senior Vice President for Auto Operations at American Honda. The Honda division will meanwhile be taken over by the current head of Acura sales, Jeff Conrad.
Both will report to John Mendel, the current executive vice president of the Automobile Sales Division that is being rebranded as the American Honda Auto Division. Unlike rivals Lexus and Infiniti - two brands that Acura beat to the market - Honda barely markets its luxury brand outside of North America. Its overseas presence is felt only in China, though we've yet to receive word on how the reorganization might effect that market - or for that matter, any potential of expanding into others.

2016 Honda HR-V: Long-Term Introduction

From the moment we first drove Honda's new HR-V, it was clear that this car would be a hit in the now-booming small crossover segment. Through October of this year, Honda moved 33,727 examples of its new HR-V, and last month alone, the CUV outsold its platform-mate Fit nearly three-and-a-half times over. Considering its importance not only for the segment, but for Honda as a brand, we knew a longer test of the cute little HR-V was in order. Enter our latest addition to the Autoblog long-term fleet, a mid-level HR-V EX with all-wheel drive. We chose EX because it's the volume model, representing the majority of the cars out on the road. Even so, it's incredibly well-equipped with 17-inch wheels, heated seats, a seven-inch infotainment system (that lacks navigation on this model), tinted windows, a sunroof, foglamps, a standard array of tech features, Honda's Lane Watch camera system, and more. Adding all-wheel drive was a no-brainer, considering Autoblog's headquarters in snowy metro Detroit, though this meant being forced to live with the continuously variable transmission. (Front-wheel-drive HR-Vs can be had with a pleasant six-speed manual.) Our car features the light cloth interior, and we'll be interested to see how it holds up over the course of a year. All in, the Alabaster Silver Metallic car you see here stickers for $24,115. All in, the Alabaster Silver Metallic car you see here stickers for $24,115, including $900 for destination. That means the HR-V is the least-expensive car we've ever had in the long-term fleet. Every HR-V comes with one powertrain: a 1.8-liter, naturally-aspirated inline-four, good for 141 horsepower and 127 pound-feet of torque. That's adequate considering the 3,094-pound curb weight, and allows the HR-V to return EPA-estimated fuel economy ratings of 27 miles per gallon city and 32 mpg highway. Our car arrived with only 130 miles on the odometer, so we're going to let the engine fully break in before we start tracking our observed fuel economy data. That said, the HR-V has been a hot commodity in the Autoblog fleet ever since its arrival. In its first week on the job alone, the Honda handled a road trip to northern Michigan and helped one of our staffers move. (The Magic Seats and 55.9 cubic-feet of cargo space are fantastic, by the way – more on that in a future update.) "Control layout is a lot simpler than other recent Hondas.