2015 Honda Accord 4dr Sedan Ex-l on 2040-cars

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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video:

Honda Concept B Hybrid production version coming to China in 2016

At the Beijing Motor Show this weekend, Honda took the wraps off of the Concept B Hybrid, a "new-value concept" that will apparently do its level best to get the Japanese automaker back into the entry-level gas-electric game. Powertrain details for the five-door concept hatch are noticeably absent, so we are assuming that what Honda wants with this concept is for us to focus on the looks. Honda says the car's exterior design is "advanced and cool-looking." We like the shape, but think a few changes will do wonders for the production model.
If the busy front end gets turned down a bit in production (it's especially glaring from the front), we can see this becoming a darn good replacement for the Insight at the lower end of the hybrid price spectrum. Sadly, for now, Honda is saying that the mass-production model that uses the Concept B as a foundation will be available "exclusively" on the Chinese market in two years.
Speaking at the Beijing show, Honda president and CEO Takanobu Ito continued to look for ways to green his company's line-up, and said Honda, "will strive to become number one in complying with Chinese CAFE regulations, which are the toughest in the world, and offer a new lifestyle for Chinese customers." Come 2016, that new lifestyle could look like the car you see in the gallery above. Think it's a good one?