2014 Honda Accord Sport Sedan 6-spd Mt on 2040-cars

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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

F1's Fernando Alonso gets 35-place penalty for latest Honda engine change

MONZA, Italy — McLaren's Fernando Alonso will collect a 35-place grid penalty for Sunday's Italian Grand Prix after Honda announced changes to his car's power unit. The penalty means the double world champion, whose future at McLaren remains uncertain due to the team's continuing engine woes, will start at the back of the 20-car grid for the last European race of the season. His chances were limited anyway at Monza's 'Temple of Speed,' the fastest circuit on the calendar where engine performance is crucial. His Belgian teammate Stoffel Vandoorne suffered a similar fate when he was handed a 65-place penalty for his home race at Spa-Francorchamps last weekend. Such meaningless penalties incurred through no fault of the driver have come increasingly under scrutiny in Formula One with some saying the system has got out of control and must change. "I hate the fact that we're having to affect the racing because of the technical issues," Formula One managing director Ross Brawn, a title-winning former team principal and ex-Ferrari technical director, told motorsport.com. "I know you can say if a car breaks down in a race that's a technical issue and you've affected the race, but I think the fans understand that. "For a fan to stomach that his hero is on the back of the grid because he had to change the engine, that's not great sport," added the Briton. Brawn suggested a different form of penalty, or removing it altogether, but acknowledged that the sport might have to wait until 2021 when new engine regulations will come into force. The current Formula One regulations stipulate that each driver may use no more than four power units during a championship season, with that number due to be reduced to three next year. Each power unit is made up of six separate elements; the engine, the motor generator unit-kinetic (MGU-K), the motor generator unit-heat (MGU-H), the energy store, turbocharger and control electronics. Grid penalties are imposed if a driver uses more than four of any one of the elements during the course of a season, and for successive breaches. Honda said Alonso was now on his seventh engine and MGU-K, his ninth turbocharger and MGU-H, his sixth energy store and fifth control electronics. Alonso retired from the Belgian Grand Prix but some components of the power unit used there will be run again in Friday's second practice after Honda said they could find no obvious problem.

Honda and Acura render their future visions for Shanghai

With the Shanghai Motor Show coming up later this month, Honda has released a couple of teaser sketches for two concept vehicles that will be making global debuts. Aside from the renderings, there is no information about either the Honda or Acura concept vehicles, but we can tell that both are some sort of utility vehicle, be they of crossover or people-mover variety.
The text for both images indicates that both concepts show future products that will be launched in China, but there is no mention as to what other markets the automaker has planned for these vehicles. In addition to these two concepts, the NSX Concept and 2014 RLX from Acura will make their Chinese debuts, and Honda says it "will display models substantially identical to the mass-production version of the Concept C and Concept S." The Concept C is will be a "middle-class" sedan built for China, and the Concept S, an MPV that will primarily serve China as well.