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Honda: 2/3rds of our vehicles will be plug-in or hydrogen by 2030

Honda has a new and expanded vision for its plug-in electric vehicles, including more plug-in lawn mowers and construction machines. While things like the Miimo are cool, we'll admit that we're more into the heavy emphasis that Honda CEO Takahiro Hachigo just put on pure electric, plug-in hybrid, and fuel cell vehicles. In fact, Hachigo is so confident in these electric options that he said that Honda expects fully two-thirds of its vehicles will fit into one of those three categories by 2030. "We will make a plug-in hybrid type available for our major models" - Takahiro Hachigo Speaking at an annual speech in Japan, Hachigo talked about an electric version of the popular Honda Cub motorcycle, the EV-CUB. This electric two-wheeler could come to Japan in about two year and then to various countries in Southeast Asia. As for four-wheelers, the way that Hachigo sees electrification working is to first emphasize plug-in hybrids as the core of the brand's electrification efforts. Specifically, he said that, "we will make a plug-in hybrid type available for our major models and increase the number of models sequentially." The end result, he said, is that, "we will strive to make two-thirds of our overall unit sales from plug-in hybrid/hybrid vehicles and zero-emissions vehicles such as, FCVs and battery EVs by around 2030." The company's next hydrogen vehicle is the Clarity, which goes on sale in Japan in March. It's next-gen EV and PHEV should arrive in or around 2018. You can watch the speech in the video above. The electrification roadmap starts at around minute 32. The only other traditional automaker that is willing to put a big number on its upcoming electric vehicle sales is Audi, which said at the LA Auto Show last year that between 20 and 25 percent of its new vehicles sold will have a plug by 2025. If Audi wants to catch Honda's aggressive claims, it'll need to work hard in the five years after 2025. Related Video:

Japanese spark plug giant NGK pleads guilty to price fixing, to pay $52M fine

The ongoing investigation by the Department of Justice into price fixing in the automotive industry has nabbed one more company breaking the law. Japanese parts giant NGK Spark Plug Company agreed to plead guilty to a felony count of pricing fixing and bid rigging in the in the US District Court in Detroit. Its punishment is a $52.1 million criminal fine and to continue to cooperate with the DOJ's sleuthing into the problem.
According to the DOJ, NGK conspired to fix prices on spark plugs, standard oxygen sensors, and air fuel ratio sensors on vehicles from major automakers in the US, including the former DaimlerChrysler, Honda and Toyota, in a scheme that ran from at least January 2000 to July 2011. The charge claimed that the company and its co-conspirators held meetings where they agreed on bids and price quotes that were submitted to the automakers.
With the latest plea, the DOJ has caught 28 companies and 26 executives for price-fixing and bid rigging in the auto parts industry, and they have collected $2.4 billion in criminal fines. In 2013, the feds brought nine Japanese suppliers down at once, to collect $740 million. Scroll down to read the DOJ's complete announcement of the case.

Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.