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Honda thumbs nose at fleet sales, claims it leads in key vehicle segments

Fleet sales are a way of life in the automotive industry. There are many non-retail customers that need vehicles, but going too far can reduce brand image and vehicle resale value. While some of its competitors have fleet sale that account for up to 20 or 30 of overall sales, Honda is bragging that it has the lowest fleet sales of all mainstream automakers for the first five months of 2013.
After calculating new-car registration data from R.L. Polk, Honda says that just two percent of its sales through went to fleet customers compared to an industry average of 19 percent. Even though this means Honda leaves plenty of sales on the table each month, it also claims to have the highest resale value and lowest cost of ownership among its competitors. In terms of retail sales, Honda says that the Civic, Accord, CR-V and Odyssey all lead their respective segments, and it breaks down/brags about its retail sales success in the press release, which is posted below.

Honda Jazz Prototype is brand's latest production-ready 'concept'

Another auto show, another Honda "prototype." The brand has made something of a habit of showing very thinly veiled production models at the world's auto shows, ranging from the Accord, to the Civic and Civic Type-R, as well as the CR-V. And yes, this is far from the first time we've railed against this particular trend (it's not even the first time at this auto show). Now, it's time to preview the production-ready Jazz, known to American consumers as the recently released Fit.
As we covered in our original post on the Jazz Prototype, this car is pretty much a twin to the Fit, aside from its 1.3-liter engine. Sitting in place of the US-market 1.5-liter four-cylinder, the Earth Dreams 1.3 is probably a bit more suited to the tighter urban environments of the European Union. While the engine might be different, the six-speed manual and continuously variable transmission will be plenty familiar to US consumers.
We have a full live gallery of the new Jazz Prototype at the top of the page. Take a look at that, and then scroll down for Honda's press release and official images.

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.