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Green self-driving cars take center stage in Tokyo

Visions of cars that drive themselves without emitting a bit of pollution while entertaining passengers with online movies and social media are what's taking center stage at the Tokyo Motor Show. Japan, home to the world's top-selling automaker, has a younger generation disinterested in owning or driving cars. The show is about wooing them back. It's also about pushing an ambitious government-backed plan that paints Japan as a leader in automated driving technology. Reporters got a preview look at the exhibition Wednesday, ahead of its opening to the public Oct. 30. Nissan Motor Co. showed a concept vehicle loaded with laser scanners, a 360 degree camera setup, a radar and computer chips so the car can "think" to deliver autonomous driving. The Japanese automaker called it IDS, which stands for "intelligent driving system." Nissan, based in Yokohama, Japan, said it will offer some autonomous driving features by the end of next year in Japan. By 2018, it said vehicles with the technology will be able to conduct lane changes on highways. By 2020, such vehicles will be able to make their way through intersections on regular urban roads. Nissan officials said they were working hard to make the car smart enough to recognize the difference between a red traffic light and a tail light, learn how to turn on intersections where white lane indicators might be missing and anticipate from body language when a pedestrian might cross a street. Nissan's IDS vehicle is also electric, with a new battery that's more powerful than the one currently in the automaker's Leaf electric vehicle. Although production and sales plans were still undecided, it can travel a longer distance on a single charge and recharge more quickly. A major challenge for cars that drive themselves is winning social acceptance. They would have to share the roads with normal cars with drivers as well as with pedestrians, animals and unexpected objects. That's why some automakers at the show are packing the technology into what looks more like a golf cart or scooter than a car, such as Honda Motor Co.'s cubicle-like Wander Stand and Wander Walker scooter. Instead of trying to venture on freeways and other public roads, these are designed for controlled environments, restricted to shuttling people to pre-determined destinations. At a special section of the show, visitors can try out some of the so-called "smart mobility" devices such as Honda's seat on a single-wheel as well as small electric vehicles.

This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.