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YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Honda S660 Kei car makes you want to jump in and drive

We want the Honda S660. In fact, after seeing the freshly debuted production model, it's fair to say the kei roadster has already leapt to the very tip-top of our forbidden fruit list. Considering our newfound love for the tiny two-seater, you, dear reader, are going to have to put up with a lot of S660 content in the coming weeks. First up, we have what's called nori-setsu, or "riding instructions." Honda recruited a pair of gymnasts, who use their talents to slide, creatively, into a mockup of the S660. While the acrobats make it look easy, we imagine the amount of space in the S660 makes slotting into the driver's seat off a pommel horse is somewhat dangerous, hence the padding and mocked-up roadster. Fortunately, when an actual S660 is brought out to play, the gymnast finds a more conventional means of getting behind the wheel. Check out the video.

The Honda Ridgeline returns for 2017

The midsize truck segment is red hot right now, thanks to the new Chevy Colorado and GMC Canyon twins, not to mention the redesigned Toyota Tacoma. So after killing the unibody Ridgeline truck a few years ago, Honda's back with another attempt. The 2017 Ridgeline keeps all of the old truck's rhythms intact, in a fresh, modern package. Slab-sided and with a tweaked version of the new Pilot's face, the Ridgeline is at the very least a brawny looking pickup. Honda says the truck's bed is five feet wide and five feet, four inches long, two figures that are larger than the first-gen Ridgeline, not to mention the four-door versions of the Chevrolet Colorado and Toyota Tacoma. But while those trucks offer different cab and bed configurations, the Ridgeline should be a one-size-fits-all affair. Keeping with that theme, the Ridgeline only offers V6 power, courtesy of Honda's excellent 3.5-liter VTEC six-pot. Honda doesn't give any power figures, but the Pilot does its job with 280 horsepower and 262 pound-feet of torque, so we expect similar numbers for the Ridgeline. But here, Honda will forgo the Pilot's nine-speed automatic in favor of a more traditional six-speed box. An optional torque-vectoring all-wheel-drive system is available, but base Ridgelines will send power to the front axle only. Yes, a front-wheel-drive pickup truck. This one's definitely not for those who need true truck capability. Here's the best thing we can say about the new Ridgeline: it will continue to be a stellar tailgating partner. The first-gen truck was perfect for partying before a big game. There was room for four, and the ample bed had plenty of room for stuff and featured a unique dual-opening tailgate for easy unloading. The highlight, though, was a drainable, water-tight, 8.5-cubic-foot compartment built into the bed. A bed to sit in, and a place for the drinks. And a secure place to hold cargo the rest of the time. Those innovative features are joined by an industry first in-bed stereo system. In the cabin, that stereo system will be able to pump out the tunes from an eight-inch touchscreen infotainment system that comes complete with Apple Car Play and Android Auto.