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Honda Accord Hybrid sales capacity constrained

Honda might be selling more hybrids if it could just get them to dealers. While the second-generation Insight never lived up to sales expectations and production is ending, the Japanese automaker is seeing strong demand for the Accord Hybrid here and abroad. However, there is so much global consumer desire that it can't keep them in US showrooms.
The problem limiting the sales of the Accord Hybrid is its battery pack and its popularity in Japan. "There's a waiting list for the product," said Jeff Conrad, Honda general manager, to Ward's Auto about the sedan's US popularity. While the American Accord is built in Marysville, OH, the batteries are imported from Japan, where the model is quite popular. According to Ward's data, the automaker sold 2,414 examples of the hybrid version from October 2013 to February 2014 in the US, but it shifted 6,000 units in Japan in its first three months on sale. Conrad also admitted that the constrained supply is limiting the amount of marketing the automaker can do for the hybrid.
Honda spokesperson Chris Martin told Autoblog the company is working on a solution to increase production for the near future. "We are going to resolve the battery issue," he said.

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA

Texas teen is 10th Takata airbag victim

A 17-year-old high school senior from Richmond, Texas, died in a 2002 Honda Civic on March 31 after the Takata-supplied airbag inflator ruptured. This is the 10th fatality linked to the faulty parts in the US. Honda and US regulators confirmed that the airbag exploded, according to Reuters. The fatal incident occurred when the Civic's driver rear-ended a Honda CR-V. The teen was wearing a seatbelt and wasn't speeding. "Everybody should have walked away from this," Fort Bend County Sheriff's Deputy Danny Beckwith told Reuters. However, a piece of shrapnel from the inflator cut the driver's carotid artery, and the person died. With this latest fatality, there have been 10 deaths and over 100 injuries in the US from exploding airbag inflators. Nine of the deaths have happened in Honda vehicles. The other was in a Ford Ranger pickup. Investigators at the Independent Testing Coalition placed the cause of the explosions on a combination of the inflator's chemical, design, and the weather. The ammonium nitrate propellant can explode with additional force when exposed to moisture, like in high humidity areas. The part's construction is also part of the problem because it allows this humidity to access the chemical. Takata has recalled roughly 24 million airbags in 19 million vehicles in the US. The latest tally from the National Highway Traffic Safety Administration showed that as of March 11, 2016, about 7.5 million inflators have been replaced. All the parts with ammonium nitrate inflators may need replacing someday, which could affect 100 million vehicles. Related Video: Statement from Honda Concerning Confirmed Texas Rupture Statement from American Honda Motor Co., Inc. Re: Confirmed Rupture of Takata Airbag Inflator in Fort Bend County, Texas Statement date: April 6, 2016 During an inspection today, accompanied by representatives of the National Highway Traffic Safety Administration (NHTSA), the Sherriff's Department of Fort Bend County, Texas, and Takata, American Honda confirmed that the Takata driver's airbag inflator ruptured in the crash of a 2002 Honda Civic on March 31, 2016, in Fort Bend County, Texas, resulting in the tragic death of the driver. Our thoughts and deepest sympathies are with the family of the driver during this difficult time. Honda has shared all available vehicle history information collected to date with NHTSA and will continue to cooperate with NHTSA throughout the process of investigating this crash.