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The 2016 Honda Civic desperately needs the cool kids

"... I am contagious, I am breaking down ..." Oh, that's the song. The 2016 Honda Civic's launch party was just so achingly cool. Honda showed off its 10th-generation Civic Sedan Wednesday at YouTube Space LA, and livestreamed it for the world to see. I was standing across from a band whose song I knew but name I didn't (turns out it was Night Riots), and near people in knit caps and tattoos cheering them on. Honda is stoked on this epic new Civic, guys. This all sounds like another cynical marketing attempt to capture the attention of people my age. The ones studies suggest hate driving and have no interest in cars, according to old people and their old muscle cars. Last year, Audi released a whole guide on how to sell the A3 to Millennials. We do love our aggressively targeted campaigns. It's like the Civic became what your Aunt Hattie replaced her '93 Achieva with. In fairness, the 2016 Civic has a hell of a lot riding on its more chiseled shoulders. The Civic long had a following among new, young buyers looking for their first new car, who then just kept buying them because they loved them so much. That sort of fell apart with the ninth-generation Civic, a car so removed from its ancestry in terms of feel, looks, and overall spirit. It's like the Honda Civic became what your Aunt Hattie replaced her '93 Achieva with. It's shown in the sales figures. In 2014, the Accord became Honda's car with the most buyers under the age of 35. The HR-V and CR-V SUVs also represent more of what buyers want these days, with rugged looks and available all-wheel drive. It's no cakewalk for the Civic anymore. Clear past the clutter of the band and the fog of the reveal, and the 2016 Civic already looks like it has the things young new-car buyers look for when they go shopping. Show-car styling, the promise of good fuel economy, Android Auto and Apple CarPlay, and lots and lots of features. The first of the new Civics Honda showed touts technology, refinement, and content more than the fun-to-drive characteristics. Enthusiasts may not find much comfort in the fact you can only get Honda's new 1.5-liter turbo on models equipped with a CVT, now that the six-speed manual has really been relegated to the base LX. But then you were probably waiting for the forthcoming Si, or next year's hatchback model, or probably the new Type-R. The Civic sedan targets the mainstream, and this time, the mainstream is the under-35 crowd.

Recharge Wrap-up: BYD e6 taxi in Canoas, BMW wins award for second life battery project

BMW has won a 2015 Energy Storage North America (ESNA) Innovation Award for its second life battery project. The BMW i ChargeForward project takes batteries that have been retired from automotive duty, and puts them to work as stationary energy storage for a solar energy system. It also integrates BMW EVs into the grid, and uses software to manage charging based on grid load. "The goal of the BMW i ChargeForward project is to show how electric vehicles with smart charging capability and stationary second life applications of EV batteries can provide valuable flexibility that would make it possible for utilities to maximize the effectiveness of the existing electricity grid, which we expect to ultimately lower total cost of EV ownership for consumers," says BMW Advanced Technology Engineer of Sustainable Mobility, Dr. Simon Ellgas. Read more from BMW. Honda will add 120 EV chargers at the campus of its Torrance, California headquarters. Honda is also adding a DC fast charger adjacent to the campus that is accessible to the public. "Making workplace charging ubiquitous and accessible is the cornerstone of an effective public charging strategy that supports the maximum number of vehicles," says Honda's Environmental Business Development Office VP, Steven Center. "This expansion will make commuting in an EV a convenient option for the vast majority of Honda associates in Torrance, including those without access to charging at their homes or apartment buildings." Read more from Honda. The city of Canoas, Brazil has begun testing the BYD e6 electric taxi. The city will evaluate the EV taxi over a period of 60 days. "This may translate into vital savings for our survival," says Sergio Oliveira, President of the Taxi Driver Union in Canoas. "With today's high fuel prices, our operation is becoming unfeasible. This car's cost-benefit seems to be worth it. Now we need to get to know the car better by trying it out in the street, but so far we're quite pleased with what we've seen." The test of the electric taxi is part of a larger effort to electrify transport in Canoas. Read more in the press release below. Another Brazilian City Embraces a BYD Electrified Public Transportation Solution In a bid to offer its citizens a more economical and sustainable alternative in public transportation, the Brazilian city of Canoas has recently started testing the BYD e6 BEV as taxi.

West Coast labor dispute hampers Japanese automakers' US plants

The ongoing labor dispute between the International Longshore and Warehouse Union and port owners along the West Coast is starting to affect more Japanese automakers building vehicles in the US. The issue already forced Honda and Subaru to take the expensive option of airlifting some parts into the US weeks ago, and according to USA Today, Toyota and Nissan have begun doing so, as well. The choice hasn't been cheap, though, and Subaru's chief financial officer estimated that the decision cost around $60 million more per month than sending components by cargo ship. The effects continue to radiate, according to USA Today, and shortages of some models are possible. Honda is slowing production at its factories in Ohio, Indiana and Canada because the automaker doesn't have enough transmissions and electronics for some vehicles. Toyota already cut back on overtime at some factories. Nissan has only seen a small effect from the issue, though, because of its local suppliers. Dock workers and port owners have been negotiating on a new contract since last year, and the union has organized work slowdowns in response. According to USA Today, the automakers could move shipments to Canada or Mexico, but it would take longer for parts to arrive. News Source: USA TodayImage Credit: Mark Ralston / AFP / Getty Images Earnings/Financials Plants/Manufacturing UAW/Unions Honda Nissan Subaru Toyota shipping port labor dispute