2009 Honda Accord Ex-l Sedan 4-door 2.4l +nav on 2040-cars

Auto blog

Honda CR-V spot delights with 'impossible' illusions

Mind-blowing car commercials that employ optical illusions and jaw-clenching stunts instead of computer animation are becoming the norm these days, and everybody from Volvo Trucks to Forza Motorsport 5/McLaren are regular contributors to the growing trend. Honda joins the crowd in its latest European commercial for the CR-V 1.6 i-DTEC Diesel, and uses well-placed props and well-drawn imagery to trick viewers into seeing the "impossible."
The old-fashioned optical illusion is alive and well in Honda's "An Impossible, Made Possible" spot, so go ahead and watch it and the making-of video below.

Honda MC-? prototype

Honda is less an automaker, it has been said, and more of a motor company that builds vehicles into which to put its engines. That sort of perspective goes a long way towards explaining the mind-boggling diversity of the company's product lineup. The Japanese industrial giant makes lawnmowers, marine engines, robots... even jet aircraft. It's also one of only a handful of companies that makes both cars and motorbikes. We recently had the chance to sample something that falls in between.
It's called MC-β - shorthand for Micro Commuter Beta, which already tells you it's Honda's second stab at the formula. The first Micro Commuter prototype was announced a year prior and, though marginally larger, struck us as a more complete product than its successor. But it'll likely still be a while before the formula is perfected and put into production, and even then it isn't likely to find its way any time soon to Honda's American showrooms - whether those showrooms are selling cars, bikes or ride-on mowers.
Driving Notes

Honda opening first new motherland plant in almost 50 years

Despite opening dozens of overseas plants in the past several decades in locations all over the globe, Honda Motor Co. has not expanded its car manufacturing capabilities in its home market of Japan since opening a facility in Sayama back in 1964.
But all of that is set to change this July when Honda opens the doors to a new assembly plant in Yorii, about two hours north of Tokyo. According to Bloomberg, the new facility has a projected annual capacity of 250,000 vehicles. The plant is part of the automaker's reorganization efforts, plans that include scaling back its older Sayama plant and bringing Yorii online with more efficient and innovative technology. There are additional benefits, too, as the Yorii plant is expected to create 3,800 jobs, both on-site and at its suppliers, and boost the local economy as other businesses ramp up to accommodate the influx of new workers.
While the automaker has not released specifics about which models will be produced at Yorii, Honda is expected to consolidate production of models including the Fit, a best-seller in its domestic market.