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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Recharge Wrap-up: BYD unveils 60-ft electric bus, Honda sticking with hybrids in Europe

BYD has debuted a 60-foot electric bus at the American Public Transportation Association Expo in Houston, TX. The Lancaster bus, as it is called, has a 120-passenger capacity and can drive over 170 miles on a single charge. The articulated bus features low floors and no steps, thanks to in-wheel hub motors. BYD also displayed a 40-foot electric bus that drove the 1,500 miles to the show under its own power (recharging along the way, of course). Read more in the press release below. Honda says it will continue to sell hybrids in Europe, despite the fact that it has stopped selling the CR-Z and Insight due to slow sales. "Our focus at the moment is on our 1.6-liter diesel but we haven't forgotten about hybrid technology," says Honda Europe's Philip Ross. Honda will sell the next-generation Fit (badged as the Jazz) in Europe when it launches next summer, and will sell the next-gen hybrid version beginning in 2016. Honda sold 4,500 of the Jazz hybrid in Europe last year. Read more at Automotive News. XL Hybrids is selling its XL3 Hybrid Electric Drive System in California. The news comes after the California Air Resources Board issued an executive order allowing the aftermarket hybrid conversion for 2012-2014 Chevrolet Express and GMC Savana vans. The XL3 Hybrid regenerative braking conversion increases real-world mpg by about 25 percent. Read more in the press release below. NRG eVgo has finished installing 60 charging stations at the Sony Pictures Entertainment studio lot and offices in Culver City, California. The Level 2 chargers, which will be managed by NRG eVgo, allow employees to charge their EVs during the workday. An average of 90 EVs and PHEVs park at the studio headquarters every day, thanks in part to Sony Pictures' Alternative Vehicles Incentive program for its employees. Learn more in the press release below. Pennsylvania's Public Utility Commission will allow operators of EV charging stations to set prices based on kilowatt hour usage. This change ensures that drivers pay for the actual energy they use, rather than the time they spend charging, since different cars can charge at different speeds. Car Charging Group has already begun using the per-kWh fee structure at its charging stations throughout the state. Other states that allow kWh pricing are California, Colorado, Florida, Hawaii, Illinois, Maryland, Minnesota, New York, Oregon, Virginia and Washington. Read more in the press release below.

Honda previews new BR-V three-row crossover for Indonesia

Honda is planning to roll out a new seven-seat crossover in Indonesia. But before it does, it's giving the public a taste of what's to come with a concept to be unveiled in Tangerang, previewed in the pair of teaser renderings you see here. Dubbed the BR-V prototype (for Bold Runabout Vehicle), the Honda concept calls for a three-row crossover with room for seven passengers – just like the Pilot we get over here. But if the design sketches are anything to go by, it'll look better. We'll reserve final judgement on the styling until the actual thing is unveiled in the metal, though. Full technical specifications are likely still a ways off from being announced. However the Japanese automaker and its Indonesian importer have confirmed that the BR-V will be powered by a 1.5-liter gasoline engine of unspecified output, mated to a choice of two transmission options. We don't know whether one of those might include all-wheel drive or not, but Honda has indicated that it's built high ground clearance into the BR-V – which ought to keep it from being confused with the low-riding Subaru BRZ, to say nothing Honda's other similarly named crossovers like the CR-V or HR-V. That's about all we know for the time being, but the BR-V promises "to address various customer needs" with "a tough and solid exterior design" combined with a "comfortable and spacious cabin." Locals can start anticipating its unveiling at the Gaikindo Indonesian International Auto Show in Tangerang this August, when P.T. Honda Prospect Motor will already open up the order books. Related Video: All-New Honda BR-V Prototype to Make World Premiere at Gaikindo Indonesian International Auto Show JAKARTA, Indonesia 29 June 2015 – P.T. Honda Prospect Motor released the first official sketches of the all-new Honda BR-V Prototype which will make its world premiere at the upcoming Gaikindo Indonesian International Auto Show 2015, scheduled for 20 - 30 August 2015, in Tangerang, Indonesia. The new BR-V was jointly developed for the Asian market by Honda R&D Asia Pacific Co., Ltd., in Thailand, and P.T. Honda R&D Indonesia. This model will be introduced to the Indonesian market as Honda's new generation crossover utility vehicle to address various customer needs. The new BR-V features tough and solid exterior design with high ground clearance, big and stylish alloy wheels and sleek roof rails. The model also offers a comfortable and spacious cabin with seven seats in a 3-row configuration.