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Auto blog
Honda says Accord is America's best-selling car among actual consumers
Fri, 21 Feb 2014The latest round of new vehicle registration data has been good for Honda - three of the Japanese brand's models are retail sales leaders and the Accord was the most registered car built in America in 2013, according to the data compiled by Polk. In fact, 360,089 units of the family sedan were purchased by individual consumers last year, an increase of 12.2 percent.
There was also good news from the Civic and CR-V camps, as those two models topped their respective segments in terms of retail (non-fleet) sales, with each notching over 300,000 registrations. Combined with the Accord, this trio of Hondas accounted for a whopping 1.11 million retail sales last year.
Honda spokesperson Sage Marie reflected on Polk's findings, telling Autoblog:
Listen, the Type R and the WRX STI don't look alike. Here's why.
Sun, Oct 2 2016So following the reveal of the new Honda Civic Type R, we've seen quite a few commenters issuing all kinds of accusations about the Type R looking like a WRX STI. And you know what? They're right. Both cars have four wheels, four-passenger doors, big wings, and scoops. In all seriousness, aside from a passing similarity because they're both flashy sport compacts, they really don't look alike. Let's start with the front and the profile. These areas are technically the most similar, since both cars feature high beltlines and have lower fascias defined by large inlets and a deep chin spoiler. And admittedly, the little kick-ups on the lower rear portion of the side windows are reminiscent of each other. But that's where the similarities end. Up front, the grille is by far the clearest indicator that the Honda is most certainly a Honda. The wide "blade" shape that spans the nose from light-to-light is unmistakably from the company that gave us VTEC. After all, just about every Honda today uses some form of that grille. The Subaru, on the other hand, has a traditional grille that is distinctly separated from the lights. It's not a bad thing, Subarus have had rather anonymous designs in the past, and we've still liked them. It's a Subaru thing. Moving to the scoops, we find more differences. For once, the Type R is more restrained, with a small, low-profile inlet far back on the hood. It will not be mistaken for the massive one on the STI, which looks like it could suck up low-flying fowl. View 58 Photos Along the side, the distinctions continue to pile up. The key here is in the fenders. While the STI has proud, pumped-up fenders compared with its distant Impreza cousin, they aren't nearly as pronounced as those on the Type R. The Honda's flares clearly show that they protrude from the standard hatchback's sheetmetal and closely follow the curve of the wheelarches. The STI's fenders proceed along the body's lines more closely and blend in more. Finally, we come to the rear, where no one should ever get these two vehicles confused. Yes, they both have enormous rear wings and diffusers, but that's it. For starters, one car is a hatchback, and the other is a traditional sedan. Not only that, but the Type R's hatch has a distinctive split rear window. I mean, based on the criteria people have used to compare the Type R with the STI, they should've actually been comparing the Honda to a Prius.
In Honda Super Bowl ad, Ridgeline teaches sheep to sing
Tue, Feb 2 2016Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.