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'Trouble-free day! No joke': Honda-powered Toro Rosso F1 car debuts

LONDON — Honda's Formula One partnership with the Toro Rosso team got off to a positive start on Wednesday with a seemingly smooth track debut of their new car on a limited mileage filming day in Italy. "Trouble-free day!! No joke," commented French driver Pierre Gasly on Twitter. New Zealander Brendon Hartley, who was at the wheel of the TR13 car at the wet Misano circuit, reported on Instagram that "the new girl ran super smooth." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Honda is starting over with the Red Bull-owned team this season after three seasons of failure with former champions McLaren left the Japanese engine manufacturer's reputation in tatters. A behind-the-scenes documentary, "Grand Prix Driver," released on Amazon recently shone a spotlight on the tension between McLaren and Honda that eventually led to the relationship tearing apart. It also revealed how the troubles had started before the launch of the car and were fully exposed once testing in Barcelona started when the car broke down repeatedly due to engine failures. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. McLaren, who finished ninth out of the 10 teams last season, is now using Renault engines and hoping to be far more competitive. How Toro Rosso, and McLaren, fare this season will be among the intriguing sub-plots to the 21-race season that starts in Australia on March 25, with Mercedes and Ferrari again expected to be the frontrunners. Italy-based Toro Rosso, one of the smaller outfits on the starting grid, has taken the cynicism and gloom-mongering about its prospects in good heart. It put out a tongue-in-cheek Q&A at the time of the first engine fire-up that included the questions: "Did it take like six attempts to fire up?", "Did the engine blow up?" and "Did your factory catch fire after the engine started?" The respective answers were "Nope, the engine fired up on the first attempt," "Quite the opposite, it started just as planned" and "Our factory is perfectly fine, thanks for the concern." The final 'question' was simply, "Good luck, you'll need it." Reporting by Alan BaldwinRelated Video: Motorsports Honda McLaren Racing Vehicles F1 toro rosso

Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

Best and worst car brands of 2022 according to Consumer Reports

It's that time again, Consumer Reports this morning lifting the curtain on its 2022 Annual Car Brand rankings and its 10 Top Picks in the car, crossover, and truck category. Drumroll, please: This year, Subaru climbs two spots to claim the winner's circle, having come third the last two years. Last year, Mazda climbed three spots from 2020 to take the crown. This year, Mazda slipped to second, BMW taking the last spot on the podium, also a one-spot drop from 2021. Six automakers in the top 10 hailed from Japan, which is one more than last year, and five luxury makers occupied the top 10, which is two more than last year. And South Korean representation didn't crack the top this year, after Hyundai managed tenth last year. The seven makes after BMW are: Honda, Lexus, Audi, Porsche, Mini, Toyota, and Infiniti.  The magazine and testing concern says its Brand Report Card "[reveals] which automakers are producing the most well-performing, safe, and reliable vehicles based on CR’s independent testing and member surveys," and that "Brands that rise to the top tend to have the most consistent performance across their model lineups." The domestics also took steps back among the 32 OEMs ranked on the 2022 card. Chrysler and Buick were the domestic carmakers who made last year's top 10 in eighth and ninth, respectively. This year, Buick dropped to eleventh, Chrysler to thirteenth. Dodge went from fourteenth to sixteenth. CR continues to ding Tesla's yoke steerer, the not-exactly-natural handhold responsible for the electric carmaker going from sixteenth last year to twenty-third this year.