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Honda celebrates the life of Ayrton Senna the best way it knows how

Honda is returning to Formula One in 2015 with McLaren, and when that engine maker and that F1 constructor are mentioned together, two other words are never far behind: Ayrton Senna. There are engine suppliers, constructors and drivers that have bigger numbers, but those three form a triumvirate that came close to defining F1 in the eighties.
Honda Japan has produced a commercial called Sound of Honda that celebrates Senna at a race that turned out to be one of the most momentous of his career for good and bad reasons: the 1989 grand prix at Suzuka where he won, then was stripped of, the driver's championship.
The commercial has a terrifically simple premise - there's no CG, no old footage of Senna, no one says a word, it's just sound. And it's pretty damn good. Check it out below.

Honda boss says Chinese drivers don't want green cars

According to The Wall Street Journal, Honda CEO Takanobu Ito believes that China's nascent car-buying demographic isn't all that interested in hybrid cars - at least not yet. The emissions story doesn't resonate with them, and certainly not for the higher purchase premium such models usually carry. What they really want, Ito believes, is reliable, affordable cars that fit their needs. When it comes to Honda sales, the numbers would appear to jibe with his thoughts: Honda sold 598,577 vehicles in China last year through its two joint ventures, yet just 542 of them were hybrids - not even a tenth of a percent. However, Toyota sold 840,500 cars in China last year, and two percent of that total, 17,300 units, were hybrids, which is closer to the still-piddling three-percent ratio of sales that Toyota posted in the US last year.
Honda offers the Insight, Fit Hybrid and CR-Z in China and plans to make components for its Integrated Motor Assist hybrid system there from next year, the hope being it will reduce the cost of hybrid cars for local buyers. That was one part of the plan Honda laid out last year to popularize its IMA system in China. Other initiatives include the introduction of a new hybrid system for mid-sized and large vehicles and a plug-in hybrid. Among the four new vehicles Honda showed during this weekend's press day for the Shanghai Motor Show (including the Concept M minivan pictured above) there was not a single hybrid among them.

Honda Civic Tourer caught testing ahead of 2014 launch

Honda showed off its Civic Tourer concept at the Geneva Motor Show in March, and at that time, we were told that a production version would be coming to market in the very near future. Obviously, the sleek lines of the concept car will be dumbed down slightly for consumers, but that doesn't mean the Civic wagon will be a bland machine. The Euro-spec Civic's angular front end looks like it will blend nicely with the rakish rump that we saw on the concept.
Our sources suggest that not only will the Civic Tourer be a class-leader in terms of cargo capacity, but it will likely be a pretty engaging car from behind the wheel, as well. Honda is hoping that the Tourer will account for roughly 20 percent of all European Civic sales after it goes on sale.
Expect to see the production car debut at the Frankfurt Motor Show this September, with the first customers taking delivery in early 2014. In the meantime, have a look at the camouflaged swoopy wagon from all angles in our gallery above.