2007 Honda Accord Ex Sedan 4-door 3.0l on 2040-cars

Auto blog

Acura NSX bodywork to be sheathed in zirconium e-coat, fewer paint layers

Automakers make halo cars to drum up excitement and show off what they can do, but there's more to it than that. Advanced platforms allow a company's engineers to experiment with all sorts of technologies. And in the case of the upcoming new Acura NSX, that includes new paint processes.
Speaking with Autoline in this video interview, Honda's North American Senior VP Jon Minto talked about an innovative zirconium e-coat which it's applying to the new NSX. Unlike some experimental paints developed for Formula One, however, this coating is not designed to minimize drag or enhance cooling: it's designed to be more environmentally friendly.
It's one of a few measures which Honda is implementing on the NSX before expanding it to more accessible models, along with another process that uses fewer coats to reduce energy consumption by 40 percent. Watch the interview with Autoline host John McElroy right here.

UK auto magazine says this is the best car commercial of all time [w/videos]

There have been many great car commercials over the years, but is it possible to define the best? Well, Ad Week recently took a crack at it by rating the top commercials of the year by looking at their view counts on YouTube, but Auto Express took a more democratic approach by putting the decision to a vote. Just after Thanksgiving, Auto Express came up with a list of the 20 popular commercials, and it tasked its readers with choosing the winner for the best car ad of all time. The winner? Honda's 2003 commercial for its then-new European Accord titled "The Cog."
While the ad never aired in the US, most car people have surely seen the impressive Rube Goldberg-style spot. In fact, the only commercial on this list that we saw on US television was the Volkswagen ad "The Force," but many of the others have become viral videos, including transforming and dancing Citroën C4. Of the 19 other commercials that vied for the title of best ad of all time, only the Ford Puma "Steve McQueen" commercial gave Honda a run for its advertising money.
Scroll down to watch Auto Express' top five commercial in order and to check out a press release, then let us know some of your favorite car commercials in Comments.

SAE World Congress: Testing out the Honda UNI-CUB, Walking Assist Device

Based on the downstairs display at the 2015 SAE World Congress in Detroit this week, you would think that Honda is barely an automaker. Instead, it was a company that focuses on robots, bizarre unicycles, motorcycles, and jets. We were not adverse to the car-related tech on display upstairs, but we wanted a closer look at the UNI-CUB and the Walking Assist Device. The UNI-CUB is one of the strangest vehicles we've ever experienced. It feels telepathic, because when you're sitting on it and think you want to go forward, your body naturally leans and then the UNI-CUB starts to move. The UNI part of the name stands for unicycle, but that's kind of a misnomer, since this thing has more than one wheel. First off, there's a tiny wheel for balance at the rear, but the main wheel itself is made up of multiple smaller wheels, which Honda calls the Omni Traction Drive System. This is what lets the UNI-CUB move side to side instead of just frontwards and backwards. The Walking Assist Device is a small setup with motors, leg straps, and a battery pack. The idea is to have the machine help lift up your legs as you walk, with the target audience being people who have had an injury, like a stroke. The WAD sits outside your clothes and can help someone walk for about an hour from a 22.2V-1Ah lithium-ion battery. You can see more in the video above.