2006 Honda Accord Se on 2040-cars

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Honda gunning for world's longest Rose Parade float

Honda has participated in the annual Rose Parade for the past 53 years and returns this year as the presenting sponsor for the fourth time running. But it's not satisfied merely putting its name on the event; Honda intends to lead from the front with what promises to be the longest float in the parade's long history.
The float, previewed in the rendering above, will measure 274 feet long, as tall as 30 feet high, as wide as 18 feet and weighing a whopping 50 tons with 8,980 flowers covering its surface. The train will be led by a locomotive designed to mimic the Acura NSX, with Asimo at the wheel. The second car in the train showcases a Honda engine, followed by a robotic arm, and, for the first time in the parade's history, a pair of 30-foot LED monitors displaying images of spectators lining the parade route. A caboose inspired by the Honda Jet will pick up the rear.
Oh, and in case you're wondering just who Honda will be knocking off the record books with its 274-foot train of roses, that would be... also Honda. The Japanese company set the record in 2005 with a 207-foot float. Scope out the details in the press release below and click the image above to view in high resolution.

Boston woman's car finally free from 100 inches of snow

It's a car owner's worst winter nightmare: Snowfall so heavy that you can't dig your vehicle out of it. That's exactly what happened to Jillian Tenen, whose 2007 Honda Civic was buried in the snow in Boston for seven weeks after historic winter storms. Tenen's car was initially stuck after a snowfall in late January, but she didn't dig it out because she had the flu. "I'm 5' 2," and it was all ice, an iceberg on top of my car," she told the Boston Globe. "I couldn't reach it. I couldn't lift it. And even if I could, there was nowhere to put it. I just didn't know what to do," she said. Tenen reached out for help to the city, her insurance company and a tow truck company, but they refused to help her. Finally when the weather warmed up, Tenen used an ice chopper to get into her car. The windshield was damaged, however, the car started on its own. "If I had to do it again, I would definitely do one thing differently... I would not park on the corner," Tenen said.

Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.