2004 Honda Accord Ex Sedan 4-door 3.0l on 2040-cars

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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

New fuel-cell sedan leads Honda's Tokyo lineup

It's time to talk Tokyo Motor Show friends, and as is so often the case, there's going to be some weird stuff arriving at this year's event. From Honda, we have a few important pieces of news. Arguably the most exciting is a new fuel-cell vehicle, called the FCV. Don't worry, Honda calls that remarkably unimaginative name "tentative." Looking like a mix of the new Civic sedan, a Nissan Maxima (that roofline!), and a Tesla Model S, this four-door coupe offers room for five, a 434-mile driving range, and motivation from at least two electric motors. Details are remarkably scarce, but all signs point to this being a vehicle worth getting excited about. That's not the only big news, though, as Honda will also show off the new production version of the Odyssey hybrid. Honda didn't provide any images of the fuel-sipping minivan, but did let slip that it uses a Sport Hybrid-iMMD system. Again, there isn't a lot of information, but the iMMD, short for "intelligent Multi-Mode Drive," has been used on other Honda products before. While Honda is also bringing out vehicles we're familiar with – both the new Civic Type-R and NSX will make appearances in Tokyo – the company's motorcycle arm is bringing a trio of interesting concepts. First, and perhaps most exciting, is the EV-Cub Concept. If that names sounds familiar, it's because Honda showed a bike with the same name in 2009. Drawing inspiration from the original (and legendary) Super Cub, the EV-Cub situates a battery and electric motor low and in the center of the body for optimum weight distribution and in turn, easy riding dynamics. Next, we have the Neowing. Featuring a three-wheel layout with a four-cylinder boxer engine and a hybrid powertrain, there's a lot to like about this concept's mechanicals. Unfortunately, there aren't any images of the Neowing yet. That's also the case with the Light Weight Super Sports Concept, although unlike the trike, mechanical details are wholly absent, too. So for this one, you'll have to wait until we're actually on the ground in Tokyo. What is pictured, though, are a pair of new concepts – the Wander Stand and Wander Walker. Again, details are scarce – if you're sensing a theme, you're not alone – but based on the images, the Wander Stand looks like a waiting room on wheels and the Wander Walker is a mobility scooter. Here's hoping more info is released before press days on October 28 and 29.

2015 Honda HR-V looks fit for the urban jungle

Honda has been teasing us with the looks of its Fit-based compact crossover for months. Now the production version, dubbed the HR-V in the US, has finally been unveiled - in photographic form, at any rate - at the 2014 New York Auto Show. The CUV will slot into the brand's range this winter, and at the moment the company is keeping mum on many details about the new model.
The HR-V looks almost identical to the Urban SUV Concept unveiled at the Detroit Auto Show. The concept wore some nifty LED headlights and bigger wheels, but the rest of the styling has carried over to production. The handsome CUV sports diamond-shaped headlights, and a center bar splits the grille into two tiers. It has the same swoosh down the side running to the C-pillar, but it appears slightly less pronounced than in Detroit. The rear door handles are also hidden in the back pillar.
The compact crossover rides on the same platform as the new Fit. That allows it to take full advantage of the compact's highly versatile interior. The HR-V comes with Honda's Magic Seat that allows the back row to fold flat into the floor when needed.