2001 Honda Accord Ex Coupe 2-door 2.3l on 2040-cars

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Honda exec says US market near capacity, could hurt subprime buyers

Is there a point in the US auto industry where companies should start considering the welfare of their customers ahead of selling more cars? American Honda Executive Vice President of Sales John Mendel thinks that level exists, and we may be getting very close to it.
According to Automotive News, Mendel believes that finding more customers in the market could require pursuing subprime buyers and offering longer-term loans. However, he refuses to use those tactics. While selling models this way can improve things briefly, the strategies hurt resale prices and lower vehicle profits over time. The company won't do "stupid things in the short-term that damage the person who bought yesterday," he said to Automotive News. "It's a very, very short-term tactic especially in the subprime area."
American Honda, which combines the Acura and Honda brands, has seen market share decline from 9.7 percent to 9.1 percent through July 2014, according to Automotive News, and Autoblog's By the Numbers stats showed it posted falling sales in five of the seven months with data this year. Though, Mendel claims that was partially because the company focused on retail sales over fleets. The delays of the launches for the Honda Fit and Acura TLX likely didn't help either.

Honda Vision XS-1 Concept looks like a sportier Vezel [w/video]

We've talked a lot about the Honda Vezel over the past few months, as the Autoblog staff is looking forward to the Fit-based CUV. It's a handsome little vehicle, that we think will do quite well when it finally arrives in the US market. That said, it's not a particularly exciting vehicle to look at.
Along with the appearance of the Mugen-tuned Vezel at the Tokyo Auto Salon, though, a new concept that's being shown by Honda today at India's Delhi Auto Expo has us hopeful for a Vezel that looks a bit more assertive. It's called the Vision XS-1 Concept, and it's a seven-passenger (yes, seven) crossover that features minivan-style sliding doors. It sports Honda's "Exciting H Design," which is the same design philosophy used by the stylists that penned the new Fit. Unfortunately, at the moment, Honda has provided exactly zero details about what powers its new concept.
As a concept for the Indian market, which is home to some of the tightest, most congested roads on the planet, the stylish XS-1 is meant to demonstrate that Honda knows a thing or six about building compact vehicles. In that regard, we think it's a spot-on piece of work. Let us know what you think of it in Comments, but first, have a look up top for a gallery of images and then scroll down for a brief video and the official press release from Honda.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.