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Junkyard Gem: 1997 Acura 1.6 EL

Drivers from Mexico or Canada who take their cars across the border into the United States may drive them legally here for one year, after which they must drive back home or go through a registration process that ranges from arduous to impossible, depending on the state. As a result, quite a few Canadian- and Mexican-market cars end up marooned and un-registerable here, and I find some of them during my junkyard travels. Today, we've got a Canada-only Acura that showed up in a Northern California boneyard recently. I'm always looking for junkyard odometers with very high final readings (right now a 631k-mile Volvo 240 holds the record), and at first glance I though I had come across a Civic sedan with nearly 450,000 miles. Then I noticed the metric speedometer and realized that I was looking at a non-US-market car. 448,538 kilometers is 278,709 miles, by the way. A look at the build tag and emissions stickers showed that this car was built and sold in Canada. I'd found a second-generation Acura EL in a Colorado junkyard a few years back, so I knew that I'd just found a first-generation EL. Like its Acura Integra contemporary, the Acura EL was based on the Honda Civic. It replaced the Integra in Canada for 1997 and production continued through 2005. It differed somewhat in appearance from the Civic and had a nicer interior but was mechanically nearly identical to the US-market Civic EX sedan. A version for the Japanese market was built in Canada and exported across the Pacific as the second-generation Honda Domani. The engine is a 1.6-liter SOHC four-banger with VTEC, rated at 127 horsepower and 107 pound-feet. This one appears to be a loaded EL Premium, with the optional four-speed automatic. List price would have been C$22,000, or about $30,676 in 2023 United States dollars (using the exchange rate for June of 1997). The decklid had an EL-only spoiler, so a local Honda expert must have bought it for a Civic sedan. Since this car was old enough to be federally legal under the 25-year rule, it could have been registered legally in some US states… but California's strict emissions regulations would have made the process too difficult to be worth undertaking on a near-300k-mile machine that isn't particularly exotic.

Honda Odyssey Hybrid greens up your minivan

Almost neglected completely at the Honda press presentation at the Tokyo Motor Show today was what could be a true game changer. Lots of people drive minivans. Lots of people like hybrids. There are even some hybrid minivans for sale in Japan. But Honda has never offered its popular Odyssey premium minivan with a gas-electric powertrain. That's about to change. Too bad this fact was not mentioned at all during the press conference. The hybrid Odyssey was on the show floor, though, and a press pack distributed by Honda says that the minivan will have an updated dual-motor Sport Hybrid i-MMD powertrain "for outstanding environmental performance and powerful acceleration." Honda also says that this is the first time is has put the IPU (the Intelligent Power Unit, made up of the battery and Power Control Unit) under the front row seats. Overall, the powertrain update offers a, "new hybrid driving experience," Honda says, and that now, "the Odyssey Hybrid makes minivan travel more enjoyable than ever." The van also seems to be of a high specification, with plush seats, dark micro-fiber decorating the dash and forward areas, and captains chairs that look primed for napping. Hauling your family the green way comes with some creature comforts, it seems. Honda isn't any details about the environmental benefits of putting a hybrid powertrain into the Odyssey, but when the rumor of this vehicle first appeared, there was talk of a 50-percent reduction in fuel use. For a number of reasons - most important being that the American and Japanese Odysseys are very different vehicles – it's unlikely that a hybrid Odyssey will be available in the US any time soon. Featuring updated SPORT HYBRID i-MMD for outstanding environmental performance and powerful acceleration The most comfortable environment possible for transporting a large number of people. In fulfillment of this concept, the Odyssey premium minivan brings together a generously roomy cabin, distinctive styling, and an exhilarating yet steady driving experience. And now the Odyssey will also be available as a hybrid vehicle. Featur- ing a new power control unit with a compact and concentrated structure for outstanding power density, the innovative dual-motor SPORT HYBRID i-MMD hybrid system offers both outstanding environmental performance and the powerful acceleration of an electric motor.

Check out Honda's sweet stop-motion 'Power of Dreams' ad

Television advertising doesn't just have to be the necessary evil that pays for the shows that you want to watch, and Honda is absolutely proving that with a new two-minute commercial titled Paper. Using stop-motion animation and a heap of illustrated cutouts, the spot showcases what the Power of Dreams motto really means. It runs through highlights like the success in racing, automotive development, Asimo, the HondaJet, and even lawnmowers. The result of all that hard work is spellbinding. The entire two-minute spot already aired during a few NFL games, and doing that was a serious investment. According to Ad Age, during the time that the ad ran the estimated cost per 30 seconds was $300,887. Honda is also prepping a minute-long version for TV, but you can enjoy the whole thing right now in the video, above. HONDA BRINGS 'THE POWER OF DREAMS' TO LIFE WITH TWO-MINUTE COMMERCIAL CREATED BY STOP-MOTION ARTIST AND INFLUENCER PES Elaborate Paper-Flipping Technique Artfully Tells the History of Honda Honda Brand Marketing Tone — Simple, Clever and Emotional — Will Carry Through Across Upcoming Advertising to Help Build a Long-Term Emotional Connection with Consumers Sep 21, 2015 - TORRANCE, Calif. -- Capitalizing on Honda's established, strong brand identity and its core belief in "The Power of Dreams," the company is launching a two-minute commercial, "Paper," during CBS Sunday NFL on Sunday, Sept. 20. After months in the making, thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate paper-flipping journey to beautifully show Honda's history and range of mobility products. "The goal is for the marketing itself to become a demonstration of Honda thinking and all the people that touch our wide range of products along the way," said Tom Peyton, Assistant Vice President of Marketing for American Honda Motor Co., Inc. "This commercial stands for the courage and conviction to imagine and make dreams a reality and speaks to Honda's innovative nature and respect for personal achievement and contributions." "The Power of Dreams" philosophy speaks to Honda's belief that drives the company's R&D and diverse array of advanced-technology products, and to the determination to bring them to market. This rejuvenated approach to overall brand marketing is the sum of Honda's best thinking and could only come from the company's years of design and innovation.