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Honda, Hyundai and Kia get best word-of-mouth recommendations in US

Forget advertising, incentives and, yes, even our excellently crafted vehicle reviews, sometimes the best way for automakers to sell cars is still good ol' fashioned word of mouth. In an attempt to measure this "word of mouth" power, The Boston Consulting Group, a management consulting firm, has created a new study called the Brand Advocacy Index (BAI). The index takes a look at how various industries perform from person to person. Those industries include automotive, smartphones, grocery, mobile telecommunications and banking.
The study polled more than 32,000 individuals across Europe and in the US to come up with the top 55 brands in these various industries. On the automotive side of things, the top brands in the US were Honda, Hyundai and Kia, all tied at 63 percent. On a global scale, Volkswagen and Toyota scored the highest with a 65-percent BAI rating (both in France). The average BAI for auto industry players tallied 50 percent.
As for companies in other industries, Apple's iPhone was the index's top-rated smartphone, Trader Joe's was the highest recommended grocery store, Virgin was sat atop the mobile telecom industry and USAA was the top retail bank. Scroll down for the full press release on the new study.

2012 Honda NC700X

Honda Builds The Crossover Of Bikes
Here in the land of Harleys and highways that stretch to infinity, Americans don't care much for sensible motorcycles. Unlike the majority of global bike buyers, North Americans tend to choose escape over utility, performance over practicality - that's simply how it's been done in the land of the free, at least until a funny thing happened on the way to the global recession.
As bank balances thinned and fuel prices crept skyward, sales of puffed up sportbikes and cartoonishly endowed cruisers plummeted. Americans rediscovered that motorcycles could be used for tasks like workaday commutes and trips to the grocery store, not just for riding into a Marlboro Man-approved sunset, fringe in tow. As consumers matured, manufacturers slowly responded with bikes better suited for purposeful priorities.

Andretti Autosport switches to Honda power

The IndyCar grid was split pretty evenly this season between Honda and Chevy power. Thing is, most of the front-running teams have been running Chevrolet engines. Except for Chip Ganassi Racing, the team that fields the likes of Ryan Briscoe, Scott Fixon and Dario Franchitti - but earlier this month Chip Ganassi announced it was switching to Chevy engines too, just like most of the other pack-leading teams.
Honda insisted it didn't need a flagship team to replace Ganassi, but that's exactly what it announced this weekend with the signing of Andetti Autosport. The team run by Michael Andretti won a few IndyCar Series titles under Honda power (in 2004, 2005 and 2007), and two Indy 500 wins (in 2005 and 2007), but switched to the Bowtie two seasons ago, winning the championship last season. But the vast majority of the team's victories - 39 out of 48 race wins - have been powered by Honda, and the two outfits undoubtedly hope they'll return to the winner's circle again with their new multi-year partnership that takes effect next season.