1996 Honda Accord Ex Sedan 4-door 2.2l on 2040-cars

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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Honda to import Euro market Civic hatch to America

If you look at the Civic sedan Honda offers in America and look longingly at the hatchback version it sells in Europe, we've got good news. The latest word has it that the Japanese automaker will start offering the Euro-spec hatch in North America. The reason, however, may surprise you. According to Nikkei Asian Review, Honda wants to start selling the Civic hatchback in America less because it thinks that's the model Americans want, and more because it has excess capacity at its plant in the UK. Bringing it to the US would also give Honda an entry against the Volkswagen Golf and other competitors. Honda's plant in Swindon, England, is its sole assembly location in Europe, where the company's market share has dropped to a reported one percent. That doesn't mean Honda is giving up on the European market and its strong currencies, but with models like the HR-V to be manufactured in Mexico and the new Fit/Jazz to be imported from Japan, the Swindon plant doesn't have enough vehicles to produce to make use of its annual capacity of 250,000 vehicles. Producing 30,000-40,000 Civic hatchbacks each year for North America would help pick up some of the slack, but not all of it. It would also only represent a small fraction of the number of Civic sedans Honda moves here. Last year Honda sold over 325,000 Civics in America and over 336,000 the year before, making the Civic its second- or third-most popular model here after the Accord and closely positioned with the CR-V crossover. The reported number of Civic hatchbacks it would sell here wouldn't even keep up with the smaller Fit, but would far overshadow the CR-Z hybrid hatchback. The bigger question that performance enthusiasts will be asking is: What does this mean for the prospects of getting the new Type R hot hatch over here? Revealed in production form at the Geneva show earlier this month, the new Civic Type R is based on the European hatchback in question. Prior to the emergence of this report, the official line was that we wouldn't get the new performance model because its bodystyle isn't offered here altogether, and that our version would more likely be based on the sedan. If the five-door model makes its way here, though, we can't help but wonder if the Type R might not follow close behind. Reached for comment, Honda's US office didn't have anything official to add, but we'll be watching this development closely to see how it plays out. Related Video:

2020 Hyundai Palisade vs. Ascent, Pilot, Highlander and CX-9: How they compare on paper

We've finally had our first drive of the 2020 Hyundai Palisade and found it to be well-equipped for sales success. It nails the formula that some of the most successful three-row crossovers have, the aforementioned seating capacity, high driving position, all-wheel-drive availability and a V6 engine. Of course, it also offers a unique and menacing-looking exterior that ought to stand out in the parking lot. To dig deeper into how it compares to other three-row family crossovers, we've fired up the old Autoblog Comparo Generator 3000 (™) and lined the all-new 2020 Palisade up against the 2019 Subaru Ascent, 2019 Honda Pilot, 2019 Toyota Highlander and 2019 Mazda CX-9. Besides being two of last year's best-selling three-row SUVs, the Pilot and Highlander are also the closest in general concept to the new Palisade, while the Ascent and CX-9 also offer a comparable turbocharged four-cylinder powertrain. The CX-9 is also one of our favorites in the segment, and the Ascent is one of the newest entrants on the scene. There are of course numerous other worthy contenders, including the Chevrolet Traverse, GMC Acadia, Volkswagen Atlas, Nissan Pathfinder, Hyundai Santa Fe and the best-selling Ford Explorer, so if you want to see their specs, check out the Autoblog compare tool. Performance and fuel economy The Subaru, as is so often the case, is the oddball. It has a 2.4-liter turbocharged horizontally opposed four-cylinder (aka a flat-four or a boxer-four) that produces a comparatively modest horsepower rating, but a greater amount of torque. That's typical for turbocharged engines such as Mazda CX-9's turbo inline-four that produces 250 horsepower on premium fuel (227 hp on 87 octane) and 310 lb-ft of torque (the VW Atlas also offers a base turbo-four). The Hyundai, Honda and Toyota, meanwhile, go about it the old-fashioned way, with naturally aspirated V6 engines displacing 3.8 liters in the Hyundai, and 3.5 liters with the two Japanese crossovers. The Toyota and Hyundai lead the pack in horsepower, with the Toyota taking top honors by just 4 horses. The Honda weighs less, though, so their acceleration should be comparable. The Subaru actually accelerates on par with its V6-powered competitors, probably due in part to its continuously variable transmission. The fuel economy trophy goes to the Ascent.