1994 Honda Accord on 2040-cars

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Honda S660 proving popular with middle-age Japanese buyers

The S660 roadster has been a success so far for Honda. (At least, that is, insofar as a niche-market sports car limited to the Japanese Domestic Market can be considered a big seller.) It just hasn't resonated with the customers that the company expected. Honda revealed the S660 in concept form at the Tokyo Motor Show nearly two years ago, and subsequently put it into production. The convertible Kei car pays homage to models like the S500, S2000, and Beat. It packs a tiny 660cc three-cylinder engine mounted amidships and driving the rear wheels. Despite its connection to past models, the S660 features an entirely modern design that, along with its low price, was expected to appeal to younger buyers. But while Honda has already sold out all 8,600 examples it's slated to build this year, a surprising 80 percent of them have been snapped up by customers over the age of 40 who are mostly buying them as second cars. The development is not entirely isolated. As Bloomberg points out, the number of licensed drivers in Japan "under the age of 40 has fallen 46 percent over the last 13 years." Those are rather startling numbers that dwindle the market down for youth-oriented vehicles like the S660. Honda is expected to begin taking orders for next year's allocation of S660s in October. At that point, the company anticipates the average age of its customer base will drop. But with fewer young drivers on the road in Japan, it shouldn't expect it to drop by much.

Honda recalls Accord to replace airbag control unit

The Basics: Honda will recall 341,444 examples of the 2008-2010 Accord sedan in the US. The Problem: Moisture can enter the supplemental restraint system electronic control unit and cause corrosion. Over time, this could cause the part to fail, which might prevent the airbags from deploying in a crash. Injuries/Deaths: Honda confirms two injuries from this problem. The Fix: Dealers will replace the supplemental restraint system electronic control unit. If You Own One: Honda won't begin the recall until fall 2016 because of the large number of vehicles that will need the repair. The company will inform owners about the problem by mail in mid-March and will notify them again when the parts are available. However, if owners see the supplemental restraint system warning light illuminate before the recall begins, they can visit a dealer for a diagnostic check. If technicians find the problem, then they can replace electronic control unit immediately from Honda's limited supply of replacement parts. Related Video: Statement by American Honda Regarding SRS Electronic Control Unit Recall: 2008-2010 Honda Accord Sedan Feb 3, 2016 - TORRANCE, Calif. Approximately 341,000 Accord Sedans affected in the United States The SRS electronic control unit will be replaced, free of charge Two injuries have been confirmed related to this issue American Honda will voluntarily recall approximately 341,000 Honda Accord Sedans from the 2008-2010 model years in the U.S. to replace the Supplemental Restraint System (SRS) electronic control unit. Manufacturing process issues may allow moisture to enter the circuitry within the SRS electronic control unit, which, over time, can cause corrosion and eventual malfunction of the unit. If the SRS control unit fails from this scenario, the SRS indicator will illuminate on the vehicle's dashboard, and, in the event of a vehicle crash, the airbags may not deploy, increasing the risk of injury. Honda has confirmed two injuries related to this issue. A new SRS control unit will be installed in affected vehicles, free of charge. However, due to the large volume of new parts needed to repair affected units, the necessary parts will not be available until fall 2016. As a result, owners of affected vehicles will be informed of the recall in an initial mailed notification letter in mid-March 2016. A second notification letter will be sent to inform owners when parts become available.

Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.