08 Honda Accord Ex V6 3.5l Coupe Leather Sunroof Auto on 2040-cars

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Honda to spool up turbos, workforce with F1 tech

Honda has had a longer and more tumultuous relationship with Formula One than just about any other automaker. It had only been building cars for four years before it entered F1 in 1964 as the first Japanese team in the series, winning its first race the following season but shuttering the program a few years later. Honda came back to power the likes of Williams and McLaren to several World Championships in the '80s and '90s, but things took a downturn when it started a partnership and ultimately took over British American Racing. After pouring untold billions into the effort, the economy tanked, and Honda ultimately sold the team, which subsequently claimed the championship - under new ownership and Mercedes power. Now Honda is gearing up to return in 2015 with a new turbocharged V6 hybrid powertrain it's supplying initially to McLaren, which in turn is switching back to Honda from nearly two decades with Mercedes.
So why return to F1 now? That's precisely what Autoblog asked Honda's Global President and Chief Executive Takanobu Ito (pictured above with McLaren chief Martin Whitmarsh) while visiting his office in Tokyo. While he wouldn't reveal specifics (like when his company's new engine would be available to other teams, as it most certainly will in the long run), Ito-san was clearly happy to discuss the motivation behind the move and the value he feels it brings to the company and its products.
Ito pointed toward the proliferation of motors within Honda's powertrains as a development he hopes to take to road from track

Honda profit declines on semiconductor crunch and raw material costs

TOKYO — HondaÂ’s fiscal first quarter profit fell 33% from last year as a global computer chip shortage, a pandemic-related lockdown in China and the rising costs of raw materials hurt the Japanese automaker. Tokyo-based Honda Motor Co. reported Wednesday that its profit totaled 149.2 billion yen ($1.1 billion) in the April-June quarter, down from 222.5 billion yen ($1.7 billion) a year earlier. Quarterly sales slipped 7% to 3.8 trillion yen ($28 billion). Honda kept its profit forecast for the full fiscal year through March 2023 unchanged at 710 billion yen ($5.3 billion). The semiconductor shortage has hurt all the worldÂ’s automakers, including Honda, despite strong demand, and the manufacturers have been scrambling to secure alternative suppliers. Honda, which makes the Accord sedan, Odyssey minivan and Civic compact, sold about 815,000 vehicles last quarter, down from 998,000 vehicles the same period a year earlier. Auto sales dropped in almost all regions around the world, including Japan, the U.S. and Europe. “I ask for the understanding from all those who are still waiting for their vehicles and vow that our whole company is doing its utmost to make the deliveries even a day sooner,” Chief Financial Officer Kohei Takeuchi said. Takeuchi said the semiconductor shortage curtailed motorcycle production as well as car production, adding to uncertainty about future prospects. Honda said the recent lockdown in Shanghai was among the causes of the shortage in computer chips supply but declined to give specifics. Although U.S. sales are potentially facing a dent from recession worries and other economic hardships, Takeuchi acknowledged he was more worried about the shortage problem and producing the cars customers were waiting for. Takeuchi noted that motorcycle sales for the quarter, which grew to 4.25 million motorcycles from 3.88 million a year earlier, were going strong, especially in India. The cheaper yen and cost cuts helped maintain profitability overall, he added. The yen has been at a two-decade low against the U.S. dollar. A cheap yen has historically worked as a boon for exporters like Honda by boosting the value of their overseas earnings when converted into yen. But it also increases costs for imported components and materials. JapanÂ’s top automaker Toyota Motor Corp. reported recently that its fiscal first quarter profit fell nearly 18%. Nissan Motor Co. saw its quarterly profit plunge to less than half of what it was a year earlier.

Renderings have us excited for reinvigorated Honda Civic Si

Realistically, we know there's no way the new Honda Civic Si will look exactly like the stunning, green, two-door coupe that debuted at the 2015 New York Auto Show. But, as these renderings show, there is a future where the production Si will look very nearly as good as that concept car. Now, it's very important to note that these are not official renderings. Instead, they've been assembled by CivicX.com, and are based on everything from the production Civic sedan, to spy shots of the upcoming coupe, to the flashy concept that foreshadowed the new compact earlier this year. Inspiration was also drawn from previous Si models. As always, take these shots with a grain of salt. That warning has never been so hard to follow, though. These renderings show off a coupe that is very nearly as cool as the concept, while still remaining firmly planted in the real world. In our mind, the front end is the most accurate part of these renderings, taking the production Civic Sedan's and applying a suitable layer of aggression. Other aspects look good, but are probably a bit too fanciful, like the huge wheels and ultra-low-profile tires – seriously, those look like 35-series rubber. That's madness. We aren't crazy about the back, either. With that pedestal spoiler, huge taillight element, and busy rear bumper, there's just too much going on at the tail of these Civic Si renderings. We wouldn't mind seeing a smaller spoiler, perhaps one that doesn't so heavily obscure the handsome fastback tail. A wider diffuser would help, too. It seems underdeveloped here, almost like it was tacked on at the last minute. Check out the full range of renderings, which give us a look at a potential version of the new Si in a variety of traditional colors, including what looks like Taffeta White and Rallye Red. Related Video: