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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Honda City Adventure off-road scooter concept shown at EICMA

Set aside the cars and trucks for a minute and you'll see that Honda still builds a huge variety of machinery: everything from power equipment to jets to robots – and a whole lot more in between. But what's caught our attention today is a motorcycle... of sorts. Headlining the Japanese company's lineup at the EICMA motorcycle show this week is the City Adventure concept. Though little in the way of details were released, the vehicle seeks to blend the go-anywhere capability of an endurance off-road motorcycle with the convenience and versatility of an urban scooter. That means chunky off-road tires, disc brakes, shielded handlebars, and a movable windscreen, among other elements. The result is a concept for now, but Honda says it foreshadows "a new development direction for adventure-focused machines." If reception is positive enough, Honda might put something like this into production. While the City Adventure concept is surely the most unusual of the motorcycles Honda brought to the Milanese expo this year, it's not the only one. Alongside it, the company is showcasing the new CRF1000L Africa Twin adventure bike, a range of new 500cc bikes, a trio of 750cc New Concept bikes with dual-clutch transmissions, a revised version of the Integra maxi scooter, and new colors for a host of other models as well. Scope out the full details in the press release below. New City Adventure concept revealed alongside CRF1000L Africa Twin and six heavily revised mid-sized machines - City Adventure concept indicates a new development direction for adventure-focussed machines - European show debut for CRF1000L Africa Twin - Range of rider-focussed upgrades for A2 licence-friendly CB500F, CB500X and CBR500R - Revised looks and added practicality for NC750X, NC750S and Integra - New functionality for unique Dual Clutch Transmission technology - New paint options for VFR1200X Crosstourer,, CB650F, CBR650F, CBR300R and SH125i Honda today reveals its full 2016 motorcycle line up at the EICMA show in Milan, comprising six mid-sized capacity machines with a range of significant updates, and the return of one of motorcycling's most illustrious names in the form of the CRF1000L Africa Twin. With an eye to the future, Honda has also revealed its new City Adventure concept machine, offering a unique new interpretation of the idea of adventure on two wheels.

Honda spending $13.8 million on hydrogen infrastructure with FirstElement

Honda is partnering with FirstElement Fuel to increase the number of hydrogen refueling stations in California. The two have signed a letter of intent to provide $13.8 of financial assistance that, with some state money, could let FirstElement build "at least 12 stations." This is the second OEM that FirstElement is working with to install H2 stations in California. It signed a deal worth an unspecified amount with Toyota to help build 19 stations. State officials in California have said they are willing to spend $100 million to $200 million to build 100 hydrogen stations in the next few years. Honda says that FirstElement could build "at least 31" or them thanks to automaker and government investment. At some point after March 2016, when its new fuel cell car will go on sale in Japan, Honda will start selling the production version of the FCEV in the US. Honda hasn't disclosed a price, but the fuel cell stack has a power density of 3.1kW/L and a range of 300 miles, combined with a refueling time of three to five minutes. The vehicle is Honda's next step to its target of a 30-percent reduction (based on 2000 levels) in CO2 emissions by 2020 from its US vehicles. Earlier this year, FirstElement said that it expects hydrogen stations to become profitable in about five years. Honda Supporting Growth of California Hydrogen Network with Financial Support to FirstElement Fuel Nov 19, 2014 - TORRANCE, Calif. Honda contribution of $13.8 million will further expand and accelerate the network of public hydrogen refueling stations Funding could enable FirstElement to add at least 12 stations to its California hydrogen network Seeking to expand California's public hydrogen refueling station network as a means to support the wider introduction of fuel-cell vehicles, Honda will provide $13.8 million in financial assistance to FirstElement Fuel to build additional hydrogen refueling stations around the state. Additional state grants, combined with the Honda financing, could enable FirstElement to add at least 12 stations to its California hydrogen network. "FirstElement Fuel is providing a vital piece of what is needed for a successful launch of fuel-cell vehicles," said Steven Center, vice president of Honda's Environmental Business Development Office.