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Honda and Michael Bolton wish you happy holidays, social-style

There's nothing like landing a big celebrity for a high-profile advertising campaign to say to the world "Our brand has still got it!" Dodge, for instance, has been getting huge publicity by landing Will Ferrell as Ron Burgundy, to pitch its entire lineup on TV and on YouTube. Honda meanwhile, has reeled in the biggest fish in the 1990s Soft Pop category, the ineffable Michael Bolton. (We're assuming that Kenny G was booked.) We don't see how this can backfire, Honda.
In an effort to promote its annual holiday-season sales event, Honda has tapped the multitalented Bolton - he sings, acts and stares longingly at you from across the room - to dangle himself as a prize for ardent social media users. That's right, for the next few days (November 18 to 22), people that use the hashtag #XOXOBolton on Twitter, Facebook, Instagram or Vine, will be entered to win one-of-a-kind "musical greeting cards" from the now very blond crooner.
Not enough Bolton for you? Don't worry, Honda's got Michael booked for six TV commercials to air throughout the holiday season, too. Scroll down to get lost in Bolton's luxuriant eyes watch the promotional video from Honda.

Alonso pins McLaren's woes squarely on Honda's shoulders

BARCELONA (Reuters) - Fernando Alonso spent more time on the tennis court than driving his ailing McLaren on Friday, with his tilt at the Indy 500 looking ever more inviting after another dark day on the Formula One racetrack. Alonso's home fans had barely settled in their seats for practice at the Spanish Grand Prix before his car's Honda engine blew in a mess of smoke and oil. Liquid then poured out of the car as it was tipped up by a recovery crane. Having failed to start in Russia two weeks ago due to an engine failure on the formation lap, Alonso departed the Barcelona circuit after a few choice words and later posted a picture on Instagram of himself playing tennis. "The engine was not good enough. We came out of the pitlane and there was a hole in the engine, and the oil was streaming out. It blew up after 400 meters," Alonso told reporters after returning for the second 90-minute practice session. He was last on the timesheets and reported that the engine was even slower. If the tennis photo looked like a dig at Honda, accompanied with the seemingly sarcastic comment "keeping the body active", he said that had not been his intention. "I have very little time in these weeks, with traveling, with planes," said the 35-year-old, who will go straight from Barcelona to Indianapolis on Sunday night to prepare for his debut in the 500 on May 28. "So when I discovered that I had two hours free, instead of being on the sofa and watching television, I went for some training. My dedication is still 100 percent to my fitness and my preparation. "It wasn't humor to go outside the circuit to play tennis, it was preparation. People got it wrong. I went out to have some fun and escape the circuit." McLaren, the second most successful team in Formula One history in terms of race wins, have yet to score a point in four rounds of this year's championship and are last in the standings. Honda's Formula One reputation, after two seasons of unreliability and poor performance, is meanwhile being dragged deeper into the mud. Alonso is out of contract at the end of the season and has said his future whereabouts would depend on who could offer him a winning car. "It's not my reputation, it's theirs (Honda's) – and it's their money, and their image," he said. "I try to drive as fast as I can but it's a much bigger problem for them." (Reporting by Alan Baldwin, editing by John Stonestreet) Related Video: This content is hosted by a third party.

Honda to field this awesome Civic Tourer wagon in BTCC next season

We all know that the letters BTCC stand for British Touring Car Championship. But one of those Cs might as well stand for Civic, so dominant has the Honda team been in one of the most competitive tin-top racing series in the world. Honda has taken the manufacturers' and teams' titles in the BTCC for the past four years running, and the championship-winning drivers for the past three years have claimed the prize behind the wheel of a Civic. While that might have proven enough for any other manufacturer, Honda is returning again next season to defend its dominant position, and has just revealed the new car with which it intends to do so.
Next year Honda will be back on the grid with another Civic, only this time it's based on the new Euro-spec Civic Tourer. That will make Honda the only team in the BTCC (and one of only a few worldwide) fielding a wagon-based racing car. In announcing the new BTCC-spec Civic Tourer, the Honda Yuasa Racing team only released this one photo and didn't reveal much in the way of details, but team manager Peter Crolla indicated that "the weight, wheelbase, layout and suspension remain the same" as the hatchback which it will replace, only with a longer roofline.
Testing of the new touring wagon will commence in January before returning champions Gordon Shedden and Matt Neal will pilot the new Civic Tourer in the season opener at Brands Hatch in the UK in late March. It remains to be seen what car Andrew Jordan (who took the title this year in another Civic with the Pirtek Racing team) will be driving next season, but in the meantime, you can check out the full press release below for more.