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New Honda ads: Fix your airbags

As we've heard on many different occasions, one of the biggest problem with recalls is getting people to actually report to the dealership to have repairs done. This is particularly important in cases where the recalled part can cause some very serious harm. To combat this tendency – you might even call it neglectfulness – on the part of owners, Honda is turning to advertising. The company is launching a multi-million-dollar ad campaign targeting owners of vehicles affected by the Takata airbag recall and asking them to report in to have a replacement inflator installed. "Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators," Honda's John Mendel said in the attached statement. "These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible." The campaign will kick off March 16 with full-page color ads in over 120 newspapers and 30-second radio spots in 110 markets. Because it's 2015, the company will also use sponsored Facebook posts "that mention the specific vehicle owned by each identified user." Yep, here's the future. Honda's ads will largely be focused in the 11 high-humidity states and territories (Alabama, California, Florida, Georgia, Hawaii, Louisiana, Mississippi, South Carolina, Texas, Puerto Rico and the US Virgin Islands) most affected by the Takata recall. Several of the states were part of the initial National Highway Traffic Safety Administration investigation, like Florida, Hawaii, the USVI and Puerto Rico. "The goals of this campaign is to save lives and prevent injuries," Mendel added. This campaign will be worth watching, not only because they deliver an important message, but they could set a precedent for the handling of future major recalls. Check out Honda's full press release, available below. New Honda Advertising Campaign Urges Owners to Take Immediate Action to Check for Open Recalls to Replace Takata Airbag Inflators Mar 12, 2015 - TORRANCE, CA.

Acura already planning NSX Type R?

Acura just took the wraps off the production version of its long-awaited new NSX, but rumors are already circulating of an even hotter version to follow. Meeting up at the Detroit Auto Show this week, Auto Express asked the NSX's chief engineer Ted Klaus about the prospect of a Type R version in the future, to which he reportedly answered: "I think everyone who loves cars wants to see a version that we say is pure red. The NSX has always been silver first, moving towards red later. Someone asked me, 'when will you be satisfied?' Probably never. What you do today, you can improve on tomorrow." That doesn't mean that tomorrow will actually come tomorrow, but it does speak to a spirit of improvement on the NSX team that could stand to keep the American-made Japanese supercar on the knife's edge and out in front of the competition, which Klaus identified as including the Ferrari 458, Audi R8 V10 and Porsche 911 Turbo. The previous model bred the NSX-R two years after its release (in the Japanese domestic market anyway), benefiting from a 265-pound weight reduction, a stiffer suspension, and though never officially confirmed, a long-suspected bump in output. Related Video:

Honda and Mario Andretti cite pedestrians for excessive slowness

Honda and the Andretti family have a lot to celebrate at the moment. Andretti Autosport driver Ryan Hunter-Reay won the 2014 Indianapolis 500 in his Honda-powered car, and Marco Andretti, Mario's grandson, also managed to take the third step on the podium. Apparently, the victory is making them feel magnanimous because Honda and Mario Andretti are giving the chance to ride with him in a two-seat, open wheel car.
To promote the contest, they created the Honda Speed Patrol to ticket anyone going too slow. It's an interesting idea, and the chance to ride with Andretti would be the opportunity of a lifetime. Perhaps the biggest shock of the video, though, might be when you realize how short Mario is when you see him milling about in public. Scroll down to watch one of America's most respected racers cite people in Chicago for being too slow.