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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Racy, mysterious Honda spied in Spain

The next-gen Honda Civic five-door has been spotted near the IDIADA Proving Grounds in Spain, and Pistonudos was able to snap several photos of it covered in camouflage there. However, compared to the last spy shots we saw of this body, there have been some odd changes made for the latest test car. In front, the grille still wears a similar look to the pre-refresh Acura ILX like in the last photos. Although, this version might be a bit closer to production because as in the patent drawings, the air dam now sports three lower intakes. In profile, this Civic is largely the same as the earlier shots too, but now you get a better look at the tail's shape. The big, lightweight wheels and small brake discs are certainly odd on this example, though. The rear is where things get really strange because of the three exhaust pipes right in the middle of the bumper. Making things even weirder, the center one has a smaller diameter than the others. Because the Honda Civic Concept used a single, center-mounted setup, perhaps this is a way to test that design. Taken in total, this Civic test car is a head-scratcher. The bizarre exhaust layout and big wheels suggest a performance version, but the rest of the design doesn't look aggressive enough. One possible explanation is that Honda is testing a few components for the next Civic SI here. That would explain why some bits look racy but not the whole car. Related Video:

2016 Honda Civic pricing leaked, starts at $19,475

You're going to get a whole load of 2016 Honda Civic information very, very soon. As a teaser, take a look at this pricing information on Honda's latest compact sedan, leaked by the folks at the civicx.com forums. As you can see, both invoice and retail pricing is included in this dealer ordering guide, and, assuming it's all legit, it looks like Honda has done a very good job of keeping its 2016 Civic competitive with its rivals in the compact segment. At the low end, a 2016 Civic LX with a 2.0-liter four-cylinder engine and six-speed manual transmission will cost $19,475 (including an $835 destination fee). That's a $150 increase from 2015. Considering that the new car is larger and more powerful than it was last year, that small additional cost initially strikes us as reasonable. If you want an automatic, in this case a continuously variable unit paired to that same naturally aspirated base engine, you're looking at a minimum of $20,275. More good news comes in the form of the EX trim, which, at $21,875, is actually a little bit less than it was last year. Upgrading to the 1.5-liter turbocharged powerplant, which Honda promises will be the most powerful engine it has ever offered in a Civic not labeled Si, brings the asking price to $23,035. If you want leather and more bells and whistles, the Civic EX-L will start at $24,535. The Civic range tops out at $27,335 in Touring trim, assuming these leaked prices are accurate. We'll be able to confirm these prices, along with a whole heck of a lot more, on Monday morning. In other words, Civic fans, stay tuned. And get excited. Related Video: Featured Gallery 2016 Honda Civic Sedan News Source: www.civicx.com Honda Car Buying Sedan pricing