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Honda wins Commercial of the Decade, but not for the ad you think [w/VIDEO]

Honda's Commercial of the Decade: "Grrr" - Click above to watch video
The mad men at Adweek recently voted for the Commercial of the Decade (Super Bowl commercials not included) and Honda took top honors over memorable ads from the last ten years by companies like Nike, Budweiser and Sony. That's not a big surprise considering Honda often puts a huge amount of effort into its on-air spots. However, the Japanese automaker didn't win for the commercial you might have expected: "Cog." Though Honda's famous commercial that breaks down a European Accord Tourer into a Rube Goldberg-esque machine was also a finalist, it was beaten by another Honda commercial called "Grrr" that's narrated by Garrison Keillor of all people. You've probably never seen it, but you can after the jump.
Volkswagen also made the list of finalists, but the particular ad chosen out of all the comical VW ads we've seen was unexpected as well. Most surprising carmaker with a commercial in the finals: Saturn. Who knew...

2017 Honda Accord Hybrid First Drive

Honda waited until the Accord Hybrid was on sale for an entire month before inviting journalists out for a test drive. Usually, these events are previews, a chance for those in the industry to get an advance feel for what's about to go on sale. Not this time. The new 2017 Honda Accord Hybrid has been available at your local dealer for a month now. It's high time we got caught up. We were able to do just that at a drive event in Napa Valley last week. We can't say that the new Accord was a hoot to drive, but an Accord isn't supposed to be thrilling. It's supposed to sell boatloads of units a year, and that's why a hybrid version is so important. With ever-increasing fuel-efficiency standards coming around the world and an uncertain future when it comes to gas prices, having a car like this in the stable is obviously important. Of course, the future is only one side of the coin. As we said, the Accord Hybrid is on sale now, in a time of relatively low gas prices in the US, where sedan sales are being outpaced by CUV and SUV sales. This is the reality that the Accord Hybrid is facing. Honda, though, is confident. Just how good does the automaker think the new Accord Hybrid is? We'll guess about twice as good. That's because Honda execs said they expect to sell about 30,000 units a year, about double the volume of the 2014 Accord Hybrid. That's the official sales plan, anyway. The car went on sale June 15, 2016, so we're already off to the races. Sure, only 31 Accord Hybrids were sold in the second half of June, but we can't draw any conclusions this early in the process. Without a doubt, 30,000 sales is respectable for a hybrid (Toyota sold 30,640 Camry Hybrids in 2015), but let's just note for the record that Honda sold 355,557 Accords last year. If it manages to sell 30,000 Hybrids a year, and Accord sales numbers remain stable, that'll be just 8.4 percent of the overall total. The car should easily appeal to 30,000 buyers a year. The car should easily appeal to 30,000 buyers a year. The clean and attractive exterior design hasn't been massively overhauled from the 2014 Accord Hybrid, but why change what isn't broken? The headlights are updated, the front fascia has sharper lines, the taillights are more impressive – and that's about it.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.