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Sales incentive growth clustered around brands with few CUVs, trucks

While it's arguably been around the longest, the dominance of the four-door sedan has been under threat for many years. As a further sign of the hurtin' that SUVs and crossovers have put on today's four-doors, a new report from Automotive News points to the increasing use of incentives by brands reliant on cars and light on CUVs and pickups.
Honda, Toyota, Volkswagen and Kia have all been stung by double-digit increases in their incentives-to-transaction price ratio, according to AN, which cites data from TrueCar. Honda's ratio is up 14 percent, while Toyota, VW and Kia are up 18, 15 and 19 percent, respectively.
"Most of the incentive growth we have seen is in product segments with low demand - midsized or large sedans," TrueCar CEO John Krafcik told AN. "As this trend goes on, the brands with three-sedan strategies are going to be in worse shape on incentive spending than the crossover brands."

2016 Honda Pilot First Drive [w/video]

For all it had going for it, the second-generation Honda Pilot was stung by one undeniable fact: it looked like a big, boxy SUV at a time when consumer favor was shifting towards car-based crossovers. For 2016, though, Honda is offering a third-generation Pilot that not only does away with the old model's brutalist looks, but also adopts bleeding-edge safety technology and fuel-efficient powertrains. The Pilot's new styling still doesn't really work, to our eyes. That's not because of the CR-V-inspired headlights or Accord-derived grille. It's not even because of the horizontally oriented, reshaped taillights. The biggest problem with the Pilot is its profile. The hood is an inch lower for 2016, and the CUV is 3.5 inches longer than its predecessor with an extra inch ahead of the front axle. Simply put, the proportions are out of whack. The hood is too short, the passenger compartment too large, and the beltline too low. It's little wonder then that both Autoblog staffers and readers have pointed out the 2016 Pilot's minivan-like resemblance. Changes underneath the Pilot's sheetmetal are just as drastic. Honda incorporated a mix of high-strength steel, aluminum, and even magnesium to create the CUV's new bones. Taken as a whole, our top-of-the-line Elite tester is 286 pounds lighter than the previous model, while being 25 percent more rigid overall. Aside from some penny pinching in the cabin – the hard plastic on the top of the rear door panels is particularly egregious – the Pilot's interior is home to soft-touch plastics, quality leather, and handsome piano black accents. Front passengers are treated to broad, comfortable, power seats, complete with heating and ventilation (depending on trim). What they lack in outright support through the turns, they make up for in long-haul comfort. Honda will continue to sell the Pilot with seating for eight, but for the very first time, it's also offering a pair of captain's chairs in place of the second-row bench. Either setup is comfortable, though the seven-passenger layout allows easier access to the third row. As for the way-back, it can accommodate two kids or two adults in a pinch, but we aren't sure how Honda thinks three humans of any size will fit back there. Happily, Honda ditched the two-screen center stack setup found elsewhere in its model range. The Pilot's ample eight-inch display (standard on the Touring and Elite trims) has menus that are easy to manage.

Takata allegedly hid failed airbag rupture tests in 2000

New evidence suggests Takata engineers knew about the dangers of the supplier's ammonium-nitrate-propelled airbag inflators as early as 2000, but employees hid or even destroyed test results. The allegations came out in a pre-trial hearing in a civil suit from a woman who claims that a forcefully deploying airbag in her 2001 Honda Civic paralyzed her. The pre-trial hearing included an examination of a deposition from Thomas Sheridan, a former Takata airbag engineer, to see if the evidence was admissible for the case, according to the New York Times. Sheridan alleged that Takata created a report for Honda in June 2000 that showed the parts failed, but the supplier hid the testing data. The company also reportedly got rid of the ruptured components so that there was no physical evidence. "But when I went to look for the parts, because some of the parts had come apart, they were no longer available. They had been discarded," he said in the deposition, according to the Times. Takata disputes these allegations, and one of the company's lawyers asserts the inflators in the 2001 Civic are safe. "None of them have ruptured, zero," attorney David M. Bernick told the Times. "We have no evidence, in fact we have evidence to the contrary, that this inflator was defective at the time of the accident." However, Honda has recalls for the driver's side airbag in the 2001-2005 Civic. Previous reports also indicated some Takata employees allegedly knew the inflators were dangerous. For example, an investigation by the Wall Street Journal in 2015 cited internal memos from US employees in 2000 that complained that their counterparts in Japan altered or hid the results of failed validation tests. The New York Times also found evidence of engineers joking about manipulating results. The first Takata inflator recall came on Isuzu models in 2001, and automakers have recalled millions of vehicles around the world since then. Several companies, including Honda, have pledged to stop using Takata's inflators, and he US government fined the supplier $70 million last year. Related Video: