2014 Honda Accord Sport on 2040-cars

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Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.

NYIAS: 2017 Honda Ridgeline marketing screwup

While checking out all the cars and trucks during the press days of the NYIAS I noticed that the Ridgeline was MIA at the Honda truck display on the lower level. Yes, it was on display at the Honda car display up on the main level — but this is a truck, not a car. Now critics of the Ridgeline will disagree with me here I'm sure, saying the Ridgeline was displayed exactly where it belongs: with Honda "cars." I beg to differ, obviously. There should have been several Ridgelines on display, and showing the various trim lines — and it should have been at both Honda displays. The one they did have on display was the high-zoot Black Edition, similar to the one pictured above. I spoke with Honda reps at both their car and truck displays about this, and their response was that the vehicle is not yet on sale. Duh... The last Ridgeline suffered from abandonment from Honda's marketing department, almost from the get-go; the result being dismal sales. If this new Ridgeline is to have any chance of succeeding, it needs to be plastered EVERYWHERE — and especially everywhere at one of the biggest auto shows on the planet. Truck buyers need to see it, touch it, sit in it, in all trim levels, and experience it as much as possible. What better place to do that than at the NYIAS? Yeah, it's not on sale yet, but it will be in a few short months. You blew it Honda. Big time. Again. Related Video:

2015 Australian Grand Prix all about grooves and trenches [spoilers]

We can't remember the last time 90 percent of the action in Formula One had nothing to do with cars setting timed laps. Yet that's was the situation at the Australian Grand Prix, continuing the antics from a scarcely believable off-season with blow-ups, driver and team absences, a lawsuit, and a clear need for some teams to get down and give us 50 pit stops. Nothing much has changed from a regulation standpoint, and at the front of the field nothing has changed at all. Lewis Hamilton in the Mercedes-AMG Petronas claimed the first position on the grid like someone put a sign on it that read, "Reserved for Mr. Hamilton;" teammate Nico Rosberg was 0.6 behind in second, Felipe Massa in the Williams was 1.4 seconds back in third. Sebastian Vettel proved that Ferrari didn't do another Groundhog Day routine this off-season, slotting into fourth. His teammate Kimi Raikkonen was not even four-hundredths of a second behind, ahead of Valtteri Bottas in the second Williams, Daniel Ricciardo in the first Infiniti Red Bull Racing, and rookie Carlos Sainz, Jr. in the first Toro Rosso. Lotus, now powered by Mercedes, got both cars into the top ten with Romain Grosjean in ninth, Pastor Maldonado in the final spot. However, even though the regulations are almost all carryover, in actual fact, everything has changed this year. Mercedes is even faster. Renault is even worse. Ferrari and Lotus are a lot better. Toro Rosso is looking like anything but a junior team. And McLaren is – well, let's not even get into that yet. Furthermore, this weekend was shambles: 15 cars started the race, the smallest naturally-occurring grid since 1963. Manor couldn't get its cars ready before qualifying. Bottas had to pull out after qualifying when he tore a disc in his back and couldn't pass the medical clearance tests. The gearbox in Daniil Kvyat's Red Bull gave out on the lap from the pit to the grid, and to give misery some company, the Honda in Kevin Magnussen's McLaren blew up on the same lap. When the lights went out, Hamilton ran away and was more than a second ahead of his teammate at the end of Lap 1. The advantage disappeared, though, because behind him, at the first corner, we got our first pile-up. As Raikkonen drove around the outside of Vettel at the right-hand Turn 1 it looked like Vettel, going over the kerbing, hopped to his left and bounced into Raikkonen.