2014 Honda Accord Sport on 2040-cars

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McLaren-Honda goes 8-bit in Turbo Heroes

Formula One is all about speeding forward, but it's not without its spats of nostalgia – from retro liveries to a return to turbo power. Take, for example, this latest animated short from the McLaren-Honda team. It's called Turbo Heroes, and it sends us back to the days of our childhood in the 1980s and 90s in glorious 8-bit form. Part Street Fighter and part Aryton Senna's Super Monaco Grand Prix, Turbo Heroes is a game-style video short – the start to a series from the looks of things. It portrays an epic battle in which basic animated versions of Jenson Button and Fernando Alonso (coached by a grumpy Ron Dennis, no less) chase the evil Exhaustus in a race to recover the fabled (and equally fictitious) Jade Dragon of Suzuka to its rightful home in Japan. It's brought to you by the same team responsible for the Tooned series that was targeted at today's kids, only this one takes a decidedly different aesthetic approach. If you grew up around the same time as many of us here at Autoblog did, and got a kick out of films like Kung Fury and Scott Pilgrim vs The World, you'll probably enjoy this one. So put on your snapback, grab a can of Jolt Cola, and crank the ghetto blaster you've got hooked up to that Nintendo Entertainment System for a high-speed race down memory lane. You don't even have to blow in the cartridge.

Honda, Mercedes top KBB brand image awards [w/video]

Kelley Blue Book has announced the winners of its 2014 Brand Image Awards, which look at brands with "attributes that capture the attention and enthusiasm" of customers in the market for a new car.
The award is divided up into luxury brands and everyone else non-luxury brands, with a number of sub-awards in each group. There's also a single award for truck brands. Taking the crown for the best everyman brand (for the second year in a row) is Honda, while Mercedes-Benz was the king of the luxury brackets. Ford, meanwhile, had the best image among pickup buyers.
Honda was also named the most trusted brand among shoppers, while Kia, GMC, Mini and Chevrolet also snagged awards for value, refinement, performance and styling, respectively. Secondary winners in the luxury ranks include Lexus, Buick, Porsche and Jaguar. Mercedes was also named the most refined luxury brand.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: